Qualitative Review on Psychological Intervention for Young People Research Paper

Qualitative Review on Psychological Intervention for Young People Living with HIV - Research Paper Example It aims to clarify and explicate the necessity of emotional and psychological intervention these young survivors of HIV to provide them meaningful life and motivation to undertake medical services and support to keep them living while bearing this health problem. It will illustrate how psychosocial intervention is provided to share hope for these children and teens, as well as, make them better persons despite everything. This is a qualitative review on psychosocial intervention for young people living with HIV, a transmissible disease that can infect a person through sexual contact or by other means known to many physicians. Researched materials generally used and employed survey, interviews and secondary materials in their studies to support and explicate the conditions of young populace living with HIV. This study is limited and focused only to young people living with HIV, thus, consider only the plight of children and teens. Kumar, Mmari, and Barnes (2012) pointed that there are already 1.7 billion young people within the age bracket of 10 to 24 years in the world that are infected with HIV disease and about 85% of them are living in developing countries. Kumar et al (2012) reported that the mortality rate of HIV infected persons are 3% and most of them reduced their chance of survival at the age of 60 in countries with high percentile of HIV-infected population. Nowadays, young people are the fastest-growing cohort of new HIV infections globally reaching about 40% of new HIV-infected people in 2007 (Kumar et al, 2012). There are about 5 million young people that are nowadays living with HIV and there are an estimated 5,000 youths aging 15 and 24 years that are infected everyday (Kumar et al, 2012). These global figures likely underestimate the total burden of HIV borne by young people, as there has been no systematic evaluation of the numbers of youth who are long-term survivors of perinatal infection. New evidence and estimations of HIV’s effect o n child mortality bared that about 13% of perinatally infected children can only survive up to the age of 10 years. But noting that the global interventions of prevention of mother-to-child transmission (PMTCT) programs has just been recently introduced in high-risk countries, it is always possible that cohort may contribute significantly to the increasing number of youths living with HIV. Albeit the rigorous efforts for HIV prevention, however the incessant sexuality and the social nature of all persons can increase the numbers of youth living with HIV. HIV-infected persons have dire needs for psychosocial support knowing that this can cause social stigma and can evoke innate anger or shock after being diagnosed positive thereof (AVERTing HIV & Aids, 2012). Relation with immediate families and friends will be altered, thus limits their social nature and level of interactions. Psychosocial therapy for HIV-infected persons can bring about positive outcome. Experts posit that this can help enhance a survivor response to health service; strengthen his behaviour while exercising preventive measures; and, mitigate the possibility that extreme depression may result into suicidal tendencies (AVERTing HIV & Aids, 2012). In a survey conducted by researchers in United States, psychosocial intervention was mentioned many times perceived as the most helpful measure that could help them live with HIV, especially as they progress their lives with

Post Modern Perspective on Criticism Essay Example for Free

Post Modern Perspective on Criticism Essay Post modernism is one among the highly debated issues that to a great extent has influenced the way human being think and views issues that exist in the present world .however it encounters a resounding critique from those against and support from the for generation whom believe in inevitability of change in all human perspectives.post modern perspective criticism is important because since it provides a promise of deterritorialing modernity and restructuring its political , cultural and social limits as well as affirming social gender and ethic differences as seen human daily interactions. Post modernism bear a world with a resemblance of increasing individual and mass influence on the way we think and see the world in the present times. Artifact chosen                     Martin Luther King Junior speech â€Å"I have a dream† is one of the most famous world speeches that influenced thinking million of Americans both whites and blacks (Kuypers, 2009). The speech was a very powerful tool that spearheaded the thinking of Americans and need of ending racial segregation. We may probably argue that were it not for martin Luther speech, probably the American society may be segregated even in the present. Luther calls for all American to work together towards achieving a fair and one and the same society (King and Washington, 1986). Luther employed well selected and scrutinized rhetoric modes that facilitated the appeal he desired to create to Americans. The power of his speech definitely lays in his authoritative diction and the rhetoric modes applied (Johnstone and Eisenhart, 2008). For instance, the king compares and contrast the lives of the whites a and the Negros were he notes that, the blacks continue to live in slave I n their home country one hundred years after the constitutional declaration that was signed by Lincoln .he further compares the plight of blacks to the lives of the white Americans and says that the blacks are subject to police brutality (Bobbitt, 2007). Although the emancipation proclamation was for all the whites had denied Negros the basic fundamental right granted by the constitution. Additionally, he says that emancipation proclamation came as a joyous day break to the blacks but later on turned to a long night of their captivity (Johnstone and Eisenhart, 2008). This comparison tells the audience how the declaration was of great hope to the suffering blacks, however, their hope turned to despair when the whites denied them of their rights. The Negros was saddened because even after one hundred years there were still in their own world full of pains of the manacles of racial discrimination and segregation. Furthermore, martin adds that justice shall roll like water and righteousness like a mighty stream. I n this context, the king appear to have feeling that he and other will not tire to demand and fight for blacks people rights until they are granted (King and Washington, 1986). Moreover, in his speech King employs a rich content of situational analysis of the representing the current situation interaction and expresses his optimism for a bright future, were both whites and Negros shall sit down under ones table as equal where the blacks will not nbe segregated upon .This dream sent a message of hope to the Negros that a time in coming in future when there will be no discrimination based on color. The dream also portrayed a message to the whites that blacks are tired of being segregated and were in the process of peacefully fight for their fundamental rights. Martin Luther Biography                     Martin Luther King Junior was born in 15th of January, 1929 to Michael king sr. After his father returned from a trip in German, he changed their names to Martin Luther king senior and Martin Luther King Junior. These names were adopted from a religious icon of past, martin Luther was initiated Lutheran denomination. In 1944 King Junior started his higher education at Morehouse College (Haskins and King 1992). Before then, the rampant racial discrimination and segregation had caused a lot of tension especially in New York and Michigan (Bobbitt, 2007). He later graduated with a degree in sociology and was after wards appointed his father’s assistant at the Ebenezer Baptist church. While King Junior was in graduate school he had bitter memories of house bias that existed in the American society. He says that when trying to find a house to live, he went to place in Boston where there was a sign â€Å"house for rent†. (Haskins and King, 1992. Martin literates that the houses were for rent until the servants realized he was a Negro and then the situation changed suddenly, the houses were already rented. In 1952 Martin Luther king junior met his wife Coretta; they married and were blessed with four children. Martin says that his wife was the source of strength and at some points she was much stronger that the king. On January of 1956, a strange occurrence happened whereby, Martin’s home was bombed. However, guided by his religious policy and believes of non-violence King calmly accepted the incident and even urged all the believers to go home after the meetings and adhere to policy of non-violence, a policy that is evident in his speech. Luther delisvered his famous speech â€Å"I have a dream† in 1963 in Washington during job and freedom, to address racial injustices that he and other human rights activist were against. His life came to an end when he was assassinated by James Earl Ray in 1968 at Memphis Tennessee Haskins, and King 1992). Martin Luther had just delivered another type of his legendary speech, â€Å" I have been to the mountain-top†. Martin Luther Junior died at 39 year and was buried on 9th of April, 1968 in Atlanta (King and Washington 1986). Until his death, the king was proud of his title â€Å"the preacher† because he believed that his vocation a nd strength were essential at healing the scar of racial discrimination and segregation that blacks had and giving the hope of a new dawn Metaphorical analysis                     Metaphorically Martin Luther s life that was filled with many ups and downs ideally represents the struggle and tribulations that Negros underwent in the hands of heartless whites. The passion that made him move forward to defend the welfare of the blacks shows the suffering the forced Negros and other human rights activist stand out and form liberation movements. Kings life is a clear indication of how an individual action may have resounding impact to present and future generations (Johnstone and Eisenhart, 2008). The metaphors used in the speech serves a very important role in making the audience clearly understand the message. In criticism where metaphors are used the analysis, the analysis of the artifact involves examining it for its context and dimensions and the isolating the metaphors to identify the underlined meaning that makes the artifact more appealing (Bobbitt, 2007). For instance, the artifact chosen, â€Å" I have a dream â€Å"is crammed with metaphors that ideally communicated the necessity of eradicating racial discrimination and segregation in United States of America .most of the metaphors the king uses are soft but the message is conveyed in a very unique way. For example Martin’s say that it is the high time to lift America from chains of injustices to high heights of freedom and equality (Hasand , 1992). Through this metaphor King intent to plea to all people that racism will not make the nation strong but will separate it .It is through social justice that a st rong and prosperous country will be build. Conclusion                     In a summary the metaphorical analysis appear as the best method for the critical analysis of the speech, â€Å"I have a dream† in the modern perspective. It clearly and precisely articulates ethos and logos making the whites realize their injustice towards the Negros. Additionally the method plays a very critical role in awakening the blacks to form liberation movement in demand of the rights granted by the constitutional declaration. References Bobbitt, D. A. (2007). The rhetoric of redemption: Kenneth Burkes redemption drama and Martin Luther King, Jr.s I have a dream speech. Lanham, Md: Rowman Littefield Publishers. Haskins, J., King, M. L. (1992). I have a dream: The life and words of Martin Luther King, Jr. Brookfield, Conn: Millbrook Press. Johnstone, B., Eisenhart, C. (2008). Rhetoric in detail: Discourse analyses of rhetorical talk and text. Amsterdam: John Benjamins. Jr. Lanham [u.a.: Lexington Books. Manheimer, A. S. (2005). Martin Luther King Jr: Dreaming of equality. King, M. L., Washington, J. M. (1986). I have a dream: Writings and speeches that changed the world. New York: HarperCollins Kuypers, J. A. (2009). Rhetorical criticism: Perspectives in action. Lanham, MD: Lexington Books. Minneapolis: Carolrhoda Books. Echols, J. (2004). I have a dream: Martin Luther King Jr. and the future of multicultural America. Minneapolis: Fortress Press. Source document

Patrick Ferguson Battle of Kings Moutnain :: essays papers

Patrick Ferguson Battle of Kings Moutnain ï » ¿Patrick Ferguson was a cavalry leader of the British army. He joined the army at the age of 14 and by the time the Scotsman came to America to fight patriots he had become a respected, yet controversial leader. He taught his men guerrilla warfare and used camouflage during battles. This made traditional military leaders feel spite towards him because he had broken from the conventional formations. Ferguson was also a great marksman, reputed to be the best shot in the British military. Because of this he had little respect for the smooth bored â€Å"Brown Bess† musket that was used by Red Coats in America. He invented a breech loading rifle with a grooved barrel. This provided a firearm that was very accurate and could be reloaded without standing. Ferguson came to America with a small army. Before challenging General Washington’s men in a battle, Ferguson had the opportunity to kill the General, but wouldn’t take the shot because he felt a man of his stature did not deserve to die from a shot in the back. During the ensuing battle, Ferguson took a bullet in the right elbow and after the battle, argued with surgeons who wanted to amputate the arm. Ferguson kept the crippled arm and took nine months to recover. He taught himself to fence with his left hand and now carried a silver whistle that he used to signal his men. Ferguson traveled though the souther colonies recruiting sympathizers of the crown for his army and he traveled with two women, both of which were named Virginia. Ferguson met his demise on October 7, 1780 at the battle of Kings Mountain. After fighting a losing battle against separatist forces Ferguson was shot by several patriots. It is said that the force from seven musket balls lifted him out of his saddle where he died after being pulled by his horse. My opinion of Patrick Ferguson is that he was a great military genius. He tried to abandon old methods of warfare my adopting guerrilla tactics. He was a leader that his men respected and would follow willingly into battle. The instance were he had George

Nostradamus: The Truth Behind the Prophecies Essay -- Prophecy Prophet

  Ã‚  Ã‚  Ã‚  Ã‚  For Many years scholars and interpreters have been trying to find any truth that could possibly be found in the writings of Nostradamus. For many occasions people have been convinced that this man could see the future and he documented it in his many journals and books titled The Centuries. The writings and prophecies have been a controversial issue for many years. Most Nostradomus translators have more than likely misinterpreted his work because of his nearly illegible style of writings, thus false information is commonly found about this man of the past.   Ã‚  Ã‚  Ã‚  Ã‚  Nostradamus, a French Jew converted to Christian who lived in France in the 16th century. Born Michel de Nostredame on December 14th 1503 in St. Remy, France. He was the oldest of five children. His grandfather, Jean, taught him Latin, Greek, Hebrew, mathematics and astrology at an early age. Nostradamus received a medical degree in 1529 and became a physician. â€Å"Nostradamus made his reputation as a doctor of extraordinary skill gave generously to the poor.† (Sobel B)   Ã‚  Ã‚  Ã‚  Ã‚  Nostradamus was in his late when he frequently went into a meditative state and reported to have visions of the future. He began to document his visions in a number of journals in a mixture of Latin, French, and Greek quatrains, publishing his famous â€Å"Centuries† in 1558. Nostradamus had married twice, losing his first wife and children to the plague. Living in France from 1503-1566 AD, making a living as a wealthy French astrologer and physician, Nostradamus led an almost perfect life for his time.   Ã‚  Ã‚  Ã‚  Ã‚  The Frechman also predicted his own death which occurred on July 2, 1566. I t was the end of his foretelling the future on this planet.   Ã‚  Ã‚  Ã‚  Ã‚  De retour d`ambassade, don de roy mis au lieu,   Ã‚  Ã‚  Ã‚  Ã‚  Plus n1en fera: sera alle a Dieu   Ã‚  Ã‚  Ã‚  Ã‚  Parans plus proches, amis, freres du sang,   Ã‚  Ã‚  Ã‚  Ã‚  Trouve tout mort pres du lict et du banc.   Ã‚  Ã‚  Ã‚  Ã‚  When translated:   Ã‚  Ã‚  Ã‚  Ã‚  On his return from the embassy, having secured the kings gift,   Ã‚  Ã‚  Ã‚  Ã‚  He will be no more, (his spirit) having returned to God,   Ã‚  Ã‚  Ã‚  Ã‚  Nearby will be his close family, his friends and his brothers,   Ã‚  Ã‚  Ã‚  Ã‚  He will be found dead near the bed and the bench.   Ã‚  Ã‚  Ã‚  Ã‚  Nostradamus returned to his home late in the day returning from a visit of the king for which he was presented with three hundred gold crowns. After being worn out from the carriage ride home he decided t... ... predictions are fake many do believe that he could accurately predict the future.   Ã‚  Ã‚  Ã‚  Ã‚  Lets just think for a second, What could I predict for the future that will ensure my prediction to come true? The first thing that I would do is predict something to happen with fire. Come on how many events in the past, present, and future result in a fire? I would also predict it to happen in a large city like our ever so brilliant Nostradamus. Answer this, how many things have happened in the city as result to fire. Eventually it would come true and Nostradamus was no dummy.   Ã‚  Ã‚  Ã‚  Ã‚  Is it wrong to assume that Nostradamus could in fact predict the future? From the information gathered it is easy to come to the conclusion that the writings of Nostradamus can no more tell the future than a child’s nursery rhyme.   Ã‚  Ã‚  Ã‚  Ã‚  A prediction that can only be interpreted after the events it supposedly foresees have occurred is not a â€Å"predition† at all. Anyone could spew out a thousand vague â€Å"prophecies† and not have to explain what they meant until after the events they supposedly predicted had occurred. With this it is possible for anyone to manage a pretty impressive record for accuracy too.

Fire Protection Systems-Bachelor of Science Essay

1. Specifications for a dry pipe sprinkler system in a cold storage warehouse The fire protection system to be supplied based on these specifications is dry pipe sprinkler Related works include electrical installations, walls penetrations sealing as well as the relevant drawings and calculations. To assure quality, all materials designs and works shall be supervised by qualified person (NICET level III certificate). Calculations are to be based on NFPA 13 and no detail shall be left or assumed. Sprinklers shall be availed in elevators and stairwells. The sprinkler performance shall be tested after installation. The new system of sprinkling design should meet all pre-set codes and standards for effective performance. The system components and devices shall be recommended by under writer Lab in ULFPE directory. Minimum experience of the contractor is 5 years. Layout must be supervised by experienced person and quality assurance done by a different qualified person. Submittals shall be done in one package, reviewed and then signed as required. The system drawings with all relevant required information by NFPA shall be provided. Calculations for the system’s remote areas with regard to one critical light hazard and ordinary hazard areas shall be done as requires by NFPA. Relevant compliance certificates shall be submitted. They include certificate of quality assurance, experience, test certificate for contractor and the various respective NICET III certificates. Again, all design and installation documents shall be required as issued by NFPA as well as the contract drawings. The dry pipe system sprinkler shall be piped in accordance with NFIA 13. All valves (control, drain, alarm and check valves) should meet the fine specifications as listed in UL. The sprinkler installed shall UL listed, its location strategic and its temperature appropriate for the room in is installed. Listing of each sprinkler shall be based on the classification of the room in which it is installed. The rooms are classified based on their occupancy. The dry systems switch and all tamper switches have to be linked to the fire alarm control panel as required by NFPA code 71 and 72 (Zalosh, 2003, pp. 166-168). 2. The reasons why a builder or architect might give a sprinkler contractor an incomplete set of contract drawings. There are a number of reasons that have been placed to explain why an architect may end up giving a contractor for sprinklers incomplete contract drawings. First, the builder or the architect may lack the competence in the engineering field. He may not the capacity to make workable designs for fire fighting equipment and for sprinklers in particular. Again, the architect may not have the relevant experience with respect to designing various systems for buildings that are of varying sizes and that may have varying needs for fire fighting systems. Through experience, a builder is capable of easily spotting an incomplete drawing. This is because most experienced architects have customized their expertise by developing check lists for the various requirements that make a contact drawing complete. In case they are in hurry, these check lists can fruitfully assist them in ensuring all important components in a contract drawn for a sprinkler contractor is complete. It is true to say that most architects specialize in designing houses and most leave minimum provisions for structures that are installed long after the house is competed. This is because most architects do not have an idea for what purpose the house they are designing shall be used. The fire fighting systems are installed as the need arise depending on the use for which the house shall be used. Sometimes, although rarely, some architects once they spot errors they had made in their designs, they may distort the designs to cover up their errors and this way, they evade possible blame for such errors (Gagnon, 1998, p. 107). This blame is avoided because it can cause serious impacts on the company contracted to design, given that they are in business and they need to keep their reputation. However, this action is against the requirements of the Code of Conduct for engineers. 3. The response time for the Californian fire department According to the Californian fire control and suppression department, the response time for this department vary considerably. This was evident from the various reports obtained from the department. The response time as discussed here denotes the period from the time when the department is informed about a fire incident through the preparation for take off until the time they reach the fire site. The major explanation given for this difference in response time was due to the various circumstances surrounding each fire break case. This could range from issues like distance, accessibility, appropriateness of the equipment available and the preparedness of the fire fighting crew in the given station. Response time Based on the principles of effective fire control, suppression and management, there is no specified time which can be termed as the ideal response time. The ideal response time is the best time possible within which a crew will get to the burning site and start acting upon the fire, in the given circumstances. For this ideal response time to be gotten there is need of strong spirit of team work from all parties concerned, starting with the commanders at the station to the fire fighters in action (Ammons, 2001, p. 157). Communication has to be most effective and the message about the incidence must be clearly and coherently communicated and information about what, where and when should be precisely given for response time to be as short as possible. Accessibility will be determined by the location of the burning property. Air crafts may be used where the fire is deep in the forests and land vehicles may be used where the site is accessible by road. Response time is usually prolonged in cases where fire is in a slum or where the estate planning was too poor as to allow accessibility in times of emergency. Some times, the planning could have provided for this but poor management of the available structures such as bridges could be the barrier. Generally, an exponential function is the result of correlating the damage caused by fire with the time it takes before suppression efforts begin. This means the more time you take, the little you should expect to rescue. Therefore, it is essentially basic to respond within the first few minutes from the time you receive the signal and the approach should of course avoid panic. The fire should be fought professionally. Although the response time for this department appear to be timely, it is advisable for companies relying on this facility for fire management to install their sprinkler fire fighting systems to avoid any loss that can result to delayed response from the fire department. Although this may not fully content the fire, it can substantially suppress the fire before the crew from the department arrives, therefore preventing total losses. 4. Measure the height of your house from ground level to the highest ceiling. What water supply must be available to supply 35 psi for a sprinkler at the highest ceiling? Pressure A= Pressure B+ Pressure C , Force ‘B’ must correspondingly increase to maintain the equilibrium balance of forces which in turn translates to an outlet pressure rise. Therefore a maximum water supply pressure of 100 psi is required. 5. Actions taken by the fire service when fighting flammable liquid storage tank fires with fixed water spray protection installed and without fixed water spray protection installed. The fire brigade commander professionally and quickly determines the kind of flammable liquid that is burning, its immediate properties such as density as compared to that of water. In cases where the water is denser, it is mostly avoided because it can potentially worsen the situation. The commander expertly and in no time determines the flash point of the burning fluid. If the liquid has the potential of burning when it mixes with air upon ignition, the commander may command the use of water to prevent reaching the flash point of that liquid. When the fire is detected in time, the spraying of water using the fixed apparatus will but not in large quantities will lower the temperature in the room and thus reduce the potential of the ambient room temperature to cause the ignition as this has been known to cause the ignition of most flammable liquids whose flash point is low. It is necessary to close the container from which the vapors are coming from as the ignited vapor can burn back to the liquid, thus resulting to a fatal explosion. In cases where there is no fixed water spray, the portable water sprayers can be used to spray water (but not to pour because the fluid will float on water and even burn more) to the atmosphere and even near the liquid containers to lower the temperature. It is important to assess the risk in both cases by referring to the flammability characteristics of the fluid in question. Again, both cases require a person to first wear personal protection gear such as eye protection equipment, gloves on hands to prevent burning in case you come in contact with the flammable liquid, and also additional protective clothing for the whole body. Safety shield is useful in cases where a potential explosion is most likely or an exothermic reaction is most likely. Generally, the actions done here include the transfer of the flammable liquid to a working fume board if possible. Any potential source of ignition should be completely eliminated (Fitzgerald, 2004, pp. 422-424). Then locate all the safety equipment. Use appropriate mode of alerting the nearby people. The use of water as a fire extinguisher in case the fire has been ignited should not be attempted but instead, the use of dry chemical extinguishers can be suitably used. Alternatively, the use of liquefied carbon dioxide can be effective on these flammable liquid fires. Ask for assistance from the nearby fire facility by calling the emergency numbers. 6. Fire alarm systems in a factory Fire alarms noted in the factory were of various kinds. First, the M-Fire Alarm system which had manual call points. They were placed mostly near escape routes and they largely lacked an automatic way of detecting fire. It mainly relied on a person raising alarm. In case of fire disaster L-Fire alarm system which was designed to preserve life. It could enable non affected people in a factory on fire to safely escape unhurt. It had automatic sensors of a possible fire disaster, beacons and sirens. The third kind is P fire alarm system which is designed such that it can simultaneously protect life of building occupants; protect the property inside and most importantly the building itself by having the ability to automatically dial out the emergency number of the fire brigade. The available fire alarm systems identified could also be classified either as single stage system or double stage system. The single stage system when activated could transmit a signal in the whole building such that all the occupants in the building become aware of the fire danger the soonest possible. The two stage system could first release a characteristic alert signal to all occupying staff. If the staffs confirm the existence of the fire, they activate the alarm signal. In case the component alert is false, the alarm can be silenced and the system reset. According to the fire protection engineer, the M fire alarm system was used because it could serve the whole chain of factory buildings. L fire alarm system was to ensure timely evacuation and that there was no loss of life as a result of inconveniences. The system requires use of fire resistant materials in the factory to avoid fast spread of fire in the factory which is common in most factories. On the other approach to identifying the alarm system in the factory, the two stage system was installed based on the fact that most industrial workers especially those in the offices may panic very easily if they abruptly learn about a fire in the building they are in. This system was seen a necessary measure to reduce the possible effects of false alarms. Finally, the installation of single stage alarm systems in the factory sites where most machines are in operation was based on the idea that the fuel for running the machines could easily catch fire and lead to a very rapid spread and therefore this form of alarm would avoid any form of delay (Gill, 1997, p. 97). The performance objectives of the company in using these systems is to attain fastest response to fire break in industry while keeping the panic associated with raising fire alarms as minimum as possible to the senior management and other support staff in the factory offices. 7. How the first Montreal Protocol agreement has been modified since 1987. The Montreal protocol meant to address the issues related to the production of substances that result to depletion of the critical ozone layer has been modified several times. Since its signing in 1987 by only 25 nations, the membership tally has rose up to one hundred and sixty eight nations as of now. Much of these changes are as a result of more awareness of the effects of the various halogen substances and chlorofluorocarbons (CFCs) on the ozone layer. This has been obtained through intensive scientific research. The major changes in this original protocol were noted in the year 1990 in London, 1992 in Copenhagen, 1995 in Vienna and the most recent was done in 1997 in the city of Montreal. The amendments were made to speed up the withdrawal and abstinence from the production of substances that deplete the ozone layer. First, the production and the use of halogen matter have a phase-out completely on the first day of January, 1994. Exactly two years later, the production and use of other ozone depleting substances was phased out. These substances include CFCs, tetra chlorides of carbon, methyl chloroform and others like complex compounds of hydrogen, bromine, fluorine and carbon (hydrobromofluorocarbons). It is important to note that some companies in certain nations were exempted from the above discussed bans while compounds of H, Cl, F and carbon are to be phased by the year 2020. As more knowledge continue to be obtained from scientific research, the current ozone depleting potentials of various substances shall continue to reviewed from time to time and the best standards shall be used. The Montreal Protocol has resulted to a decline of chlorinated hydrocarbons while the controlled use of hydrocarbons has resulted to leveled trend in emission levels. They have been predicted to begin declining by 2020 (Newton, 1995, p. 1). 8. Aqueous and non-aqueous agents are employed by the Californian fire service, Aqueous agents used First, the most commonly used aqueous substance in fire fighting is water itself. It can either be pure or salty but mostly pure water is rarely used. Ice has been sparingly used but it is effective in keeping room temperature low below the flash point of most flammable liquids. However, an array of hydrated chemicals has been developed for use in the fire fighting exercise. Most of the agents that are used in this chemical formulations include chlorinated metaxylenol, some forms of Urea, heteropolysaccharide-7 substance, aqueous solution of equal amount of sodium decylsulfate and sodium octylsulfate (both used in equal amounts in terms of their molar masses, other compounds like monobutyl ether made of diethylene glycol as well as the hydrated form of isopropyl mixture. Other chemicals used may vary narrowly from this typical composition to contain fewer compounds than these or include a few more compounds such as ammonia and magnesium sulfate. Non aqueous agents used The most commonly used non water agents in fighting fire in this fire service was Liquefied carbon dioxide which is packed in sturdy metallic cylinders and let out through some nozzles at the top of the cylinders. It is popularly known for its effectiveness in fighting and suppressing fires on flammable liquid tanks and containers. It acts by cutting off the oxygen supply from the atmosphere by forming a blanket like layer over the fire. In additions, these kinds of fires can also be handled by the use of dry chemical extinguishers. Fire beaters are commonly used in the grassland wildfires in California and they are used by trained fire beating crew who must wear appropriate garments and gears that are not only resistant to the fire itself but also protective from the painful burning characteristic of open-fire fighting. The criteria for determining the kind of agent to be used is based on the kind of fire (in the open or in a building), the kind of material burning (flammable liquid or wood or plastic or any other) and also on the resources available. Curbed fires can be suppressed by adequate water spray while fire from a fuel tank can be suppressed by used of liquid carbon dioxide. The agent selected should be the most appropriate under the prevailing conditions (Schwartz & Perry, 2007, p. 334). 9. Gift from a client or other person with whom one has a professional relationship, which must be reported to an employer, those if accepted could create a conflict of interest and state the justification. a. A pen with promotional advertising on it. It should be reported because if kept as a secret, other parties with similar interest as this client may see this as a campaign for this particular client’s company. b. A promotional videotape- it should be reported but it has no potential for causing conflict of interest. Reporting will allow for analyzing of the message in the tape and whether it is acceptable or not. c. A book of engineering data – this should be reported because the information contained in this book has not been established to be in conformity with the applicable standards for engineering. If not reported, it can cause a conflict of interest because if an engineer beliefs in the data, he is likely to have conflicts with others who use the preset standards. d. An engraved briefcase – it should also be reported because the material used to make it may be unsafe. Since briefcases are carried at work, the engraved briefcase may act as a source of irradiations which can potentially form a source of ignition for liquids with low splash points. e. A car – This should be reported because if not reported, it may be perceived as a reward for favor done before which is not acceptable according to the engineering code of ethics. This client may also be malicious and implant explosive materials in the car, and set it to explode when parked near the factory. Reporting will give room for inspection to avoid such terrorism minded clients or persons. f. A calendar- This should not be reported and cannot be a source of conflict if reported because it does not feature any where within the codes of ethics. However, if it contains advertisements of a company with which you have business relations, it should be reported because it has the potential of influencing the decisions of the engineer and may be seen as unfair by other companies with which you have similar business ties. g. A sterling silver pen with your name engraved on it- it should not be accepted if the person is involved in fraudulent enterprise as stipulated in the Rules of Practice number 1d. The engraved material may be radioactive and thus form a hazard especially when working in factories with highly flammable liquid tanks. h. An encyclopedia. This should be accepted and never reported because it has general information and the information contained is usually standardized and can be believed to be true. In case it is not reliable, the publisher can be held responsible (NSPE, 2003, pp. 1-2). 10. About an article related to unethical conduct The article is about a company that was involved in corrupt tendering process. The way it obtained road construction tenders was questionable by its competitors. This unethical engineering conduct has led to several impacts. First, there has been pressure from the other registered road constructors to de-register this constructor and soon, this individual company may be out of business. The engineers directly involved in the scandal may as well be deregistered. Since this has been highlighted by the press, the whole society may lose the trust they had on the engineering society unless a stern action is taken. This is against the professionalism of engineering and it is ‘staining’ the profession. This act is against the code of conduct for engineers since they are required to execute their duties honestly. The law also requires them to conduct themselves honorably and ethically and always act within the law. This is meant to retain the reputation and most importantly the usefulness of the profession. The ethical actions that should be taken against the perpetrators of this act include appearing for questioning to prove the misconduct, and if found guilty, the perpetrators should be sentenced as per the law (NSPE, 2003, pp. 1-2). The engineers involved should also be de-registered from the society for engineers for ‘staining’ the society and violating the rules they know very well. References Ammons, D. (2001). Assessing Municipal Performance. US: Sage. Fitzgerald, W. (2004). Building Fire Performance Analysis. New York: J. Wiley and Sons. Gagnon, R. M. (1998). Special Hazard Design. New York: Thomson Delmar. Gill, P. (1997). Factory Management and Maintenance. Michigan: McGraw Hill. National humanity of skilled engineers (NSPE). (2003). Code of Ethics for Engineers. Alexandria: NSPE. Newton, D. C. (1995). ‘The Ozone Dilemma’, The Columbia Encyclopedia. Columbia: Columbia University press.

NEGATIVE REVIEWS

NEGATIVE REVIEWS Okay, lets talk about this. Ive been watching people run rampant across the web, in various writers groups, talking about negative reviews. Yes, they are devastating to writers. Yes, they can make you mad and crave to strike back. You will never please every reader. Someone will eventually think you are absolutely stupid for what you wrote. Your characters were two-dimensional. The plot never made a valid point. The setting was mundane. The red herrings were too obvious. The romance too cheezy . . . predictable, shallow, poorly written, etc. And yes, these people have a right to leave a review. You chose to present your work to the public. Do you think nobody will have an opinion on it? Of course you want four- and five-star reviews. Maybe they made a mistake in the review, like saying your setting was New Hampshire instead of Vermont. Maybe they thought it was a mystery when it was a romance. Maybe they prefer literary and got a commercial sci-fi, and are frustrated they wasted their time. They may have confused the title to mean one topic, then the book took off in another direction. But even if they did not read the entire book, they are entitled to an opinion. There are horror stories abounding these days, where naysaying groups are banding together to bash bad writing Lets just stop here and say that we should treat each other with respect. I have a few iffy reviews. No, I did not chastise them, just as I hope nobody would chastise me for any review I left. Lets try to be professional. Lets try not to toss comments out there anonymously. Lets struggle to post our best work and leave our best reviews. And lets hold our tongues if we dont like what someone else has said. Its so tempting to throw out too-quick remarks on the Web. Publishing and writing is difficult enough as it is without us fueling the fire of negative commentary. But . . . we do owe authors the courtesy of a review. No, Im not pandering for reviews. Ive been as negligent as anyone in reading a book and moving on. Now, I try to make a point to pick my stars and leave comments at Amazon or Goodreads, if for no other reason than to thank the author for spending so much time and effort to put yet another book out there for the reading public.

Raoults Law Example Problem - Vapor Pressure Change

Raoult's Law Example Problem - Vapor Pressure Change This example problem demonstrates how to use Raoults Law to calculate the change in vapor pressure by adding a strong electrolyte to a solvent. Raoults Law relates the vapor pressure of a solution on the mole fraction of the solute added to a chemical solution. Vapor Pressure Problem What is the change in vapor pressure when 52.9 g of CuCl2 is added to 800 mL of H2O at 52.0 Â °C.The vapor pressure of pure H 2O at 52.0 Â °C is 102.1 torrThe density of H2O at 52.0 Â °C is 0.987 g/mL. Solution Using Raoult's Law Raoults Law can be used to express the vapor pressure relationships of solutions containing both volatile and nonvolatile solvents. Raoults Law is expressed byPsolution ÃŽ §solventP0solvent wherePsolution is the vapor pressure of the solutionÃŽ §solvent is mole fraction of the solventP0solvent is the vapor pressure of the pure solvent Step 1 Determine the mole fraction of solutionCuCl2 is a strong electrolyte. It will completely dissociate into ions in water by the reaction:CuCl2(s) → Cu2(aq) 2 Cl-This means we will have 3 moles of solute added for every mole of CuCl2 added.From the periodic table:Cu 63.55 g/molCl 35.45 g/molmolar weight of CuCl2 63.55 2(35.45) g/molmolar weight of CuCl2 63.55 70.9 g/molmolar weight of CuCl2 134.45 g/molmoles of CuCl2 52.9 g x 1 mol/134.45 gmoles of CuCl2 0.39 molTotal moles of solute 3 x (0.39 mol)Total moles of solute 1.18 molmolar weightwater 2(1)16 g/molmolar weightwater 18 g/moldensitywater masswater/volumewatermasswater densitywater x volumewatermasswater 0.987 g/mL x 800 mLmasswater 789.6 gmoleswater 789.6 g x 1 mol/18 gmoleswater 43.87 molÃŽ §solution nwater/(nwater nsolute)ÃŽ §solution 43.87/(43.87 1.18)ÃŽ §solution 43.87/45.08ÃŽ §solution 0.97 ï » ¿Step 2 Find the vapor pressure of the solutionPsolution ÃŽ §solventP0solventPsolution 0.97 x 102.1 torrPsolution 99.0 torr ï » ¿Step 3 Find the change in vapor pressureChange in pressure is Pfinal - POChange 99.0 torr - 102.1 torrchange -3.1 torr Answer The vapor pressure of the water is reduced by 3.1 torr with the addition of the CuCl2.

Leadership theory essays

Leadership theory essays According to Nathan F. Iannone, leadership can be defined as the art of influencing, directing, guiding, and controlling others in such a way as to obtain their willing obedience, confidence, respect and loyal cooperation in accomplishment of an objective. Leaders are not born...sure there are some gifts-traits-attributes, natural endowments that affect relative abilities...but they are not born, they are made. Any reasonably intelligent person with enough forcefulness to develop his/her ability to inspire others to follow him can earn leadership status. Remember that we have both formal and informal leaders.... Being a CaptainSergeant doesnt make you a leader! Classic Leadership Theory: Common Traits of Leaders. Booher and Watson refer to classic leadership theory because it describes an approach to understanding leadership that by and large is out of style. Nonetheless it is clear that one can learn a great deal by studying the important personal ingredients in the leadership equation. Studying the traits of great leaders became unpopular because it was and is associated with the great man theory of leadership. This approach was espoused in the 19th. and early 20th. Centuries, and asserted the leadership qualities are largely inherited. This was called trait theory. Researchers such as Mann and Stodgill found no consistent correlate between particular traits and leadership. Later research, particularly more recent and more sophisticated work has found a consistent and strong relationship between certain traits and leadership. Possessing these core traits simply makes it more likely that a person will take the appropriate action leading to leadership success. What is the nature of leadership, leadership is an art! As with any form of artistic expression, painting, music, leadership is an art form in that it: Is an expression of the individual within the social and environmental...

Evaluating the Implementation and the Impact of the Mahatma Gandhi Dissertation

Evaluating the Implementation and the Impact of the Mahatma Gandhi National Rural Employment Guarantee Act, 2005 on the Schedule - Dissertation Example The household livelihood security model allows for a broader and more comprehensive understanding of the relationships between the political economy of poverty, malnutrition, and dynamic and complex strategies that the poor use to negotiate survival. The model places particular emphasis on household actions, perceptions and choices. People are constantly being required to balance food procurement against the satisfaction of other basic material and non-material needs (Maxwell and Frankenberger 1992). India in its preamble of the constitution ensure all the citizens to social - economic and political justice. After Independence government of India refine its policy and programme time to time to achieve above mention objectives but still India has world’s largest number of poor people living in a single country. According to GOI, 2002 around 260 million people are living below poverty line. Rural area yields a poverty ratio of 28.3 per cent, 25.7 per cent in urban areas and 27.5 per cent for the country as a whole (Government of India 2008) Therefore, considering poverty alleviation as border objective, The Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), 2005, is one of the most constructive efforts by the government of India to provide livelihood security to rural people by providing statutory entitlement of 100 days wage-employment in a financial year to household. This act aims to (A) increase the purchasing power of the rural people, (B) attempt to bridge the gap between rich and poor of the country, (C) primarily provide work to people living below poverty line in rural India, and (D) 50% of the total labour must be women. This act is covering almost 72.2% (census of India 2001) of the total population of the rural India. Considering its claims to impact the livelihood of rural population, most of whom are tribals in the villages to be studied, therefore it is necessary to study the implementation and impact of this act on rural trib al villages of India. The study would explore the impact exclusively on the tribal population of three villages from three tribal blocks Chhota-Udepur, Kawant and Pavijetpur of Baroda district. 1.1 Subject MGNREGA was born out of a long and painful labour of India’s struggle against poverty. Before it were programmes after programmes that was supposed to be intended to help the poorest sections of India but the trauma of the colonial rule was too fresh for India to fully focus on the future and not worry about the ghosts of the past. MGNREGA came at a time when the country learned enough lessons from past successes and failures in planning and implementing poverty alleviation programme. MGNREGA’s objective maybe divided into three elements, short-term, medium-term, and long-term. The short-term involvs the provision of employment to everyone who needs one for at least 100 days in a year. Everyone that has no skill and no other source of living or chance for employment is qualified to get this assistance. The jobs are designed exactly to fit the fact that most these people who will avail of them are unskilled due to the lack of access and finances to get themselves education. This first goal weaves into the medium-term plan which involves the utilization of natural assets and using the products and services the people will make and create an

Volcano Project 1 Research Paper Example | Topics and Well Written Essays - 750 words

Volcano Project 1 - Research Paper Example ritish navigator, was the first person to observe the eruptions of ash coming from the Mount Yasur in the year 1774 which attracted him and helped him discover the Tanna Island. Mount Yasur is believed to be a holy place by the inhabitants who thought that the John Frum and his members have been residing there. John Frum was a person who told the natives that the Americans will bring in wealth if they all agree to follow him. It is also called as the Lighthouse of the Pacific as it has been showing continuous activity for so many years (Decker. 1991). The area around the Mount Yasur is highly deprived of vegetation and it has a crater which is almost circular having a diameter of about 400 meters. The eruptions from it have been continuous for the last eight hundred years. Mount Yasur has shown typical eruptions of the strombolian type which are of low level but are frequently regular & the lava quickly cools down and turns into black color before coming down to the earth. The eruptions are caused by the movement of the Indo-Australian plates towards the east which are then subducted under by the movement of the Pacific Plates towards the west. Mount Yasur is 361 meters or 1,184 feet above the sea level and it is a type of a strato volcano. A strato volcano is the one in which the eruption occur rather periodically and the mount has a cone and its walls are made up of the layers of lava continuously being deposited. As the Mount Yasur erupts periodically for hours, the government has issued certain levels of access which depend u pon the height of the eruptions. The access to the c rater is allowed only in the low level activity and is designated as Level-0.even in Level-1, during the normal activity the access to the crater is permitted. The permission to the summit is closed when severe activity takes place that is Level-3. Also large smoke and ash is erupted and lava bombs are projected to hundreds of meters, and loud explosions can be heard. When the

Law of Tort, Fundamentals of Business Law Essay

Law of Tort, Fundamentals of Business Law - Essay Example In the fair child's case, the industrial employers had a duty of care towards the employees in ensuring that:- A man purchased a bottle of ginger-beer from a shop to be used by his girlfriend. But the bottle in which the beer was contained was opaque and it was impossible to clearly see its contents. It was later found that the beer contained remains of a snail on pouring out the beer. The girlfriend got sick and sued the manufacturer for damages in tort. It was held that the defendant was liable since he owed her a duty of care to ensure that the bottle should contain any other objects apart from the beer itself. Under the tort of negligence, the plaintiff cannot successfully sue the defendant unless he/she proofs that he was injured. Even if damage is evident, the plaintiff must also proof that he suffered injury directly attributable to the damage. The plaintiff might suffer injury not directly attributable to the damage. If this is the case, his action will fail. 2 In Fairchild's case, the workers inhaled excessive asbestos and contracted mesotheliona, a cancer associated with the inhalation of such substances. The injury here is this disease suffered. This would give the worker an automatic a way to sue their employers for damages. The situation would have changed had the workers not contracted the disease or any injury of a similar nature. The employers know very well that excessive inhalation of the asbestos would cause the disease but they did not take reasonable steps to avid it. Standard of Care Apart from just the duty of care that one owes his neighbour in his actions that he ought to have him in contemplation, there are cases where standard of care need to be shown. The courts have the burden to proof whether the defendants had standard of care. A standard of care is thus expected from an ordinary prudent person in a given situation. If a person has placed himself or made others believe that he can execute a given task, then he owes his clients a standard of care to do such a task without harming the client. A doctor for instant in a reputable hospital owes a patient a standard of care and should carry out his work expected of a doctor from such a hospital and expect to be given such a standard of care. 3 Causation of Damage under Negligence The general rule under negligence is that the burden of proofing negligence would lie on the plaintiff. But in case of accidents in the workplace, the plaintiff need not proof negligence if that accident could not have occurred were the defendant not negligent. In such cases, the plaintiff relies on the principle of 'Res Ipsa Loquitor" i.e.; let the facts speak by themselves. The burden of proof then shift to the defendant. The defendant would then convince the courts that the accident would still have occurred without his own negligence. 4 If the defendant successfully argues that he was not negligent or convinces the world

How to become a police in the United Arab Emirates Research Paper

How to become a police in the United Arab Emirates - Research Paper Example On May 6, 1976, the Armed Forces of the seven United Arabs Emirates became unified. The union merged the Sharjah National Guard, Abu Dhabi Defence Force, Mobile Force of Ras al Khaimah, and then the Dubai Defence Force together with the other emirates’ small protection forces. The union was a great achievement for the United Arabs Emirates – it helped the nation become a ‘contemporary institutional state’. Statistics from the United State’s Department of State indicate that at present, the United Arabs Emirates’ Armed Forces consist of approximately fifty-thousand active-duty military units, with roughly two thousand five hundred in the Navy and four thousand in the Air Force (Thomas par. 7-8).Role of the Police and Security Apparatus in the United Arab EmiratesThe duty of the national police officers of the United Arabs Emirates entails maintaining public order, preventing and investigating crimes, and taking care of the lives as well as guar ding national and individual possessions of citizens. They have the responsibility of ensuring that citizens obey the state’s laws and regulations. It is the responsibility of police officers to maintain law and order, to stop individuals from engaging in any criminal activity, and to arrest offenders. Police officer jobs are of various kinds and the main police divisions include civil defense, criminal investigation, emergency police, traffic, immigration, nationality and passports, courts-martial, trials, and prisons.

Coordination and Control Essay Example | Topics and Well Written Essays - 2500 words

Coordination and Control - Essay Example In addition, it is responsible for processing sensory information from external stimuli, such as sight. This system is responsible for the regulation of such involuntary functions of the body as digestion, blood flow, and heartbeat. The autonomic nervous system is most essential for two functions, which are during emergencies that lead to stress and need the individual to either take flight or fight and during non-emergencies, allowing the individual to digest and rest (Mai & Paxinos, 2012: p55), which are under the sympathetic or parasympathetic system respectively. This system is responsible for the regulation of bodily functions like digestion, sweating, and heart rate. The sympathetic system provides for fast responses required for immediate needs, for example in response to present threats. The SNS is responsible for the regulation of many processes of homeostasis in the human body at a basic level, as well as in mobilization of the flight or fight response (Mai & Paxinos, 2012: p56). This is the second part of the autonomic system that opposes the sympathetic system, for example by dilating blood vessels and slowing the heartbeat down. This system serves to relax sphincter muscles, increase glandular and intestinal activity, and slow heart rate, thus conserving energy and this is the reason why it is also referred to as the rest and digest system (Mai & Paxinos, 2012: p56). Sensory neurons transmit signals from peripheral body parts to the CNS, including such sensory information as sound and sight. The neurons undergo activation by sensory input before projecting this information to other nervous system elements (Widmaier et al, 2011: p27). They are afferent neurons, only transmitting signals towards the CNS. Relay neurons conduct information from one part of the CNS to another, forming connections between other neurons. The term relay neurons also refer to

How to become a police in the United Arab Emirates Research Paper

How to become a police in the United Arab Emirates - Research Paper Example On May 6, 1976, the Armed Forces of the seven United Arabs Emirates became unified. The union merged the Sharjah National Guard, Abu Dhabi Defence Force, Mobile Force of Ras al Khaimah, and then the Dubai Defence Force together with the other emirates’ small protection forces. The union was a great achievement for the United Arabs Emirates – it helped the nation become a ‘contemporary institutional state’. Statistics from the United State’s Department of State indicate that at present, the United Arabs Emirates’ Armed Forces consist of approximately fifty-thousand active-duty military units, with roughly two thousand five hundred in the Navy and four thousand in the Air Force (Thomas par. 7-8).Role of the Police and Security Apparatus in the United Arab EmiratesThe duty of the national police officers of the United Arabs Emirates entails maintaining public order, preventing and investigating crimes, and taking care of the lives as well as guar ding national and individual possessions of citizens. They have the responsibility of ensuring that citizens obey the state’s laws and regulations. It is the responsibility of police officers to maintain law and order, to stop individuals from engaging in any criminal activity, and to arrest offenders. Police officer jobs are of various kinds and the main police divisions include civil defense, criminal investigation, emergency police, traffic, immigration, nationality and passports, courts-martial, trials, and prisons.

Examine some of the issues raised by Domer in this statment Do so with Essay

Examine some of the issues raised by Domer in this statment Do so with reference to specific practitioners - Essay Example Several philosophies and thoughts have emerged over the years. In his book The New Ceramics: Trends and Traditions, Author Peter Domer (1994) asserted that: With hindsight it is discernable that in the 1980's ceramics existed in a middle house between craft and art rather than design and art. In the 1990's this situation has become strongly apparent. The contemporary fine art world is centred on the galleries and the museums.......ceramicists want to join this enclosed, increasingly private realm of art...an art that has successfully disconnected itself from the responsibilities of the outside world and where practitioners deny any role to do with design, function or common meaning. But in artists, curators and other priests of art I'm not keen to embrace clay workers. (p.196) In examining the issues raised by Domer we must not forget our world is constantly evolving and developing new ways of doing things. We will take a look at the his assertions, searching for common ground or difference(s) in opinions or beliefs under the following headings; The notion thatCeramics as Craft and Art;The notion that craft is art has generated numerous comments; in describing the differences between craft and art against their functionality or usefulness, Kevin A. Hluch (1990), Professor of Art, quotes from Octavia Paz book In Praise of Hands that "there was a constant shifting ....between usefulness and beauty. This continual exchange has a name: pleasure. Things are pleasing because they are useful and beautiful. This copulative conjunction defines craftwork, just as the disjunctive conjunction defines art and technology: usefulness or beauty" (1). To buttress this point Kevin Hlutch (1990) stated that fine art is defined by contemporary art orthodoxy as that type of human expression that is at its core functionally useless (1). Hlutch further contends that to "equate craft as art and crafts people as artist" misses the point because craft and art have different aesthetics (1990, 1) He somewhat concludes that "as the original definition of craft looses credence in the craft world, the ceramic form that signifies that definition, utilitarian pottery has lost its 'market share' in that world" (Hluch, 1990). Ceramics as Design and Art If defining a place for ceramics in Arts and craft posited debates, as Domer himself pointed out, ceramics should have been seen as design and art, not as craft and art. Kevin Murray (2003) a ceramicist believes that the terms 'craft' and 'design' rest on a continuum and the continuum is understood as the degree of responsibility by the individual for the physical construction of a work. In the case of craft, it is assumed that an individual has made the work him- or herself, whether by hand or machine [while] design in contrast is often executed by others (9). He claims that "the design aura is an obvious advantage to those wanting to give their products extra value and protect their intellectual capital" explaining that "It is reasonable for designers to develop their 'brand identity' as much as their 'product'" (Murray,

Potential Strategy Essay Example for Free

Potential Strategy Essay Many obstacles to my potential strategy are worth overcoming. Since the brand new policy is to add extra taxes on smoking and fining the smoking companies for their actions, then one is able to make sure that people comply or go out of business. A way to overcome the challenges is to have someone from each company represented in Congress (Kottke, RN, GH, ML., 1988). This may mean making sure that there is someone in government that is passionate about this issue, and willing to do whatever it takes to make sure that people do comply with the new law. Through this effort, fewer mistakes are made, and people are getting what they need done to make it happen by having someone speak on their behalf. Any gender can do this regardless of background (Kottke, et al., 1988). For example, medical people are more thorough with this matter because they are required to ask the patient of smoking in the past before doing anything with him or her surgically or when an emergency arises. Because of this effort, people will live longer due to extra steps taken on behalf of the patients in the hospitals from each of the medical staff that is present to take care of them at the time (Kottke, et al., 1988).Many of the U.S. citizens will become opposed to the idea of more taxes; however, if the politician or advocate can convince them that it is for the good, then they might become okay with it. This is not going to appear easy at first. He or she will have to speak in major cities and give examples of how this new policy will help everyone in the process. This will make it difficult for everyone else who wants to smoke, which is the goal of the entire matter. Regardless, people are going to have to decide on whether or not to take part in ending smoking for the coun try or if there is some level of motivation for them to stop their horrible habit (Jorenby, et al., 2008). In the end, everyone will learn and see that this is something worthwhile, no matter what he or she has endured through the years (Prochaska, DiClemente, Velicer, Rossi, 1993).By going this route, this is more effective. People are able to understand that tobacco companies that sell smoking products need stopped in every aspect possible. The goal is to one day abolish them in the U.S. In fact, many success stories will arise because of it (Glassma, et al., 1990). For example, a woman may say that  she spent thousands of dollars a year on smoking, but when the taxes went up and the companies selling the products got fined; this motivated her to stop her horrible habit (Glassma, et al., 1990). Commercials could get made to help extrinsically motivate individuals to stop smoking, and through this support groups are made as a means in holding them accountable, besides with family and friends (Prochaska, et al., 1993).The ultimate goal is to get people to stop smoking. This means that they do everything possible to have accountability from everyone around them to make this happen. Not only that, but also from individuals who are seeking a means in which to do everything possible to ensure this matter is resolved in a timely fashion (Silagy Lancaster T, 2007). They will become more open to the idea of having new people in Congress who will advocate for them, and to make it difficult for tobacco companies to exist any longer. Anyone who is a smoker may at first become opposed; however, in the future, they will understand that it was for their own good (Prochaska, et al., 1993).Smoking cessation is not an easy topic for anyone to fix because of how long this has occurred over the years. Government may or may not do anything if someone is not there to push the matter forward by making a new bill out of it for people to learn their lesson from when selling smoking products to consumers (Jorenby, et al., 2008). All of those individuals know that they are harming people’s bodies, and making their life shorter, but it is as if they do not care about anyone except themselves (Peto, Darby, Deo, Silcocks, Whitley, Doll, 2000). Everyone does understand that it feels good to relieve stress through alcohol and drugs; however, this will not solve the problem for anyone who is continuously seeking ways of improvement with their own life. They will have to find other avenues in which to make it easier to handle the stresses of life (Prochaska, Velicer, DiClemente, Fava, 1988). For example, a person can go to the gym and exercise for many hours, instead of smoking for an hour. This will make him or her feel good. Additionally, people will realize that they will have to try harder to get into a different habit and to break the old one (Prochaska, DiClemente, Velicer, Rossi, 1993). Reference List 1. Glassma, A. H., Helzer, J. E., Covey, L. S., Cottler, L. B., Stetner, F., Tipp, J., et al. (1990). Smoking, smoking cessation, and major depression. JAMA, 3. 2. Jorenby, D., Leischow, S., Nides, M., Rennard, S., Johnston, A., Hughes, A., et al. (2008). A Controlled trial fo sustained-release bupropion, a nicotine patch, or both for smoking cessation. Massachsetts Medical Society, 9. 3. Kottke, T., RN, B., GH, D., ML., B. (1988). Attributes of successful smoking cessation interventions in medical practice. A meta-analysis of 39 controlled trials. JAMA, 2883-2889. 4. Peto, R., Darby, S., Deo, H., Silcocks, P., Whitley, E., Doll, R. (2000). Smoking, smoking cessation, and lung cancer in the UK since 1950: combination of national statistics with two case-control studies . BMJ, 321-323. 5. Prochaska, J. O., DiClemente, C. C., Velicer, W. F., Rossi, J. S. (1993). Standardized, individualized, interactive, and personalized self-help programs for smoking cessation. Healtlh Psychology, 399-405. 6. Prochaska, J. O., Velicer, W. F., DiClemente, C. C., Fava, J. (1 988). Measuring processes of change: Applications to the cessation of smoking. . Journal of Consulting and Clinical Psychology, 520-528. 7. Silagy, C., Lancaster T, S. L. (2007). Nicotine replacement therapy for smoking cessation. The Cochrane Collaboration, 1-109.

Gender Bias In Education Education Essay

Gender Bias In Education Education Essay At the heart of the gender bias conundrum are questions of male marginalization, stereotypes and gender identity and female subordination. These concepts will be explored throughout this paper as the basis for gender dialogue. At one of the spectrum is a gendered curricula and at the other end teaching. Studies on gender in the Caribbean has focused largely on issues surrounding gender differential curricula and access(on students more than teachers)This paper focuses is an attempt at both sides. Gender can be defined as set of behaviours, roles and positions which can be socially and culturally attributed to men and women. Gender is constantly shaped through social and cultural experiences which are expressed through the attitudes, value and behavioural characteristic of interpersonal intereaction.(2002, Leo-Rhynie and Pencle). The gender process is a difficult one which commences at birth and is continuously reinforced throughout life. The idiosyncracies demonstrated by gendered groups in society has implications for the identities adolescents develop and to a large extent determine the careers and lifestyles chosen. Gender bias implies some form of preference, inclination and prejudice for one sex over another. Education (that is access, enrolment, participation, performance and achievement) emerges as the arena in which both academic analyses and popular perception locate male marginalization.(2003,Barriteau, p.326). Feminist theorists like Sadker (1994) believe that whilst girls and boys sit in the same classrooms, using the same books, listening to the same teacher, they receive different education. In fact, upon entering school, girls perform equal to or better than boys on nearly every measure of achievement, but by the time they graduate high school or college, they have fallen behind. (Sadker, 1994) However, discrepancies between the performance of girls and the performance of boys in elementary education leads some critics to argue that boys are being neglected within the education system: It is no wonder Errrol Miller posited his maginalization thesis indicating the biases that existed in education and gender socialization However, if it is that males are marginalzed leading to fewer graduates from secondary and tertiary institutions;how is it possible that they are the ones selected for executive positions?Central to this discourse is the concern that men are missing from the higher echelons of the family, classroom and laborforce.(2006, Lindsay). Schools serve as an important agent of socialization in society. There are gendered rules and regulations that are reinforced in schools.Teachers play a pivotal role in accepting behavior that are socially appropriate and rejecting the inappropriate ones. Their roles serveas models in creating gender identity. In a study of British schools (1988,Mahoney) noted that giles had already started practicing their secretarial role for their male counterparts, as they were expected by the boys to provide eraser, ruler and writing materials. In one classroom a boy left his seat and walked across the room to have his bandage fixed by a girl. This provided practice for boys to dominate and the girls to find strategies of resistence. Pencle(1994) observed the sexual division of labour in one jamaican classroom where girls were assigned indoor duties of sweeping and dusting while boys ran errands outside and lifted furniture. From an early age gender stereotypes were instituted in childrens lives by the various agents of socialization(church, family and school responsible for educating boys and girls. Literature is another area where the reinforcement of stereotpical views are orchestrated and administered. According to Pencle Leo-Rhynie (2003), textbooks à ¢Ã¢â€š ¬Ã‚ ¦provides an inaccurate view of society to young people, a view which devalues the role of women.(p.204).They further cited research done by King and Morrisey(1988) whose examination of contemporary text history, geography and social studies utilized by teachers and students in preparation of the Caribbean Council Examinations(CXC); concluded that these books reinforced conventional societal views of patriarchy and male domination. The language in the books did not include women and exhibited them as playing passive, subordinate and menial roles. Additionally, Whitely(1994) ananlysed Integrated science books used in lower grades of Jamaican schools. He discovered that considerable male bias in these texts and questioned the influence it had on girls choice of studying science. Pencle and Leo-Rhynie asserted that the programmes pursued by girls reveal and obvious attraction to the helping professions such as teaching and nursing. Education has been considered as the key vechicle of mobility and social change in the Caribbean. Thus, education is a tool of persuausion and has been instrumental in gender role socialization and thus gender identity. Teachers have played an enormous role in the process so much so that the historiography over the last 30 years have given much attention to what is coined as the feminization of the teaching profession (Downes, 2003, p.303). Errol Millers Marginalisation of the Black Male and later Men At Risk was an empirical analysis of schools teachers in Jamaica in the period 1837 to 1990. Millers underlying thesis is that men have a right to the resources of the state and society over and above women. Many theorist have labeled Millers thesis as flawed as male marginality has stemmed from gender biased methodology rather than from reality. Lindsay, 1997). She believes that the marginalization thesis is a reinforce of the age old patriarchal mandate that women are a inferior and l esser being. Barritean(2003, p350) ciites Chevannes, whose work on coeducation and performance contradict many of Millers assertions of male performance, underachievement and education. Chevannes conclude that there are biases operating in the selection of certain subjects as opposed to others, and there is no evidence to suggest that girls routinely out perform boys, but ample evidence of gender performance both ways in specific subject areas. At very early ages, girls begin defining their femininities in relation to boys. One study of a third grade classroom examined four self-sorted groups of girls within the classroom: the nice girls, the girlies, the spice girls and the tomboys. Through interviews researcher Diane Reay found that nice girls was considered a derogatory term indicating, an absence of toughness and attitude. (Reay, 2001) Furthermore, the girlies were a group of girls who focused their time on flirting with and writing love letters to boys, the tomboys were girls who played sports with the boys, and the spice girls espoused girl-power and played rate-the-boy on the playground. Reays research shows that each of the groups of girls defined their own femininities in relation to boys. (2001) The Reay study further demonstrates how socialization of girls occurs at the school level by tolerating different behaviors from boys than from girls. Assertive behavior from girls is often seen as disruptive and may be viewed more negatively by adults. In Reays study, the fact that the spice girls asserted themselves in ways contrary to traditional femininity caused them to be labeled by teachers as real bitches. (2001) This reinforces the notion that girls misbehavior to be looked upon as a character defect, whilst boys misbehavior is viewed as a desire to assert themselves. (Reay, 2001) Clearly the socialization of gender is reinforced at school, Because classrooms are microcosms of society, mirroring its strengths and ills alike, it follows that the normal socialization patterns of young children that often lead to distorted perceptions of gender roles are reflected in the classrooms. (Marshall, 1997) Yet gender bias in education reaches beyond socialization patterns, bias is embedded in textbooks, lessons, and teacher interactions with students. This type of gender bias is part of the hidden curriculum of lessons taught implicitly to students through the every day functioning of their classroom. In Myra and David Sadkers research, they noted four types of teacher responses to students: teacher praises, providing positive feedback for a response; teacher remediates, encouraging a student to correct or expand their answer; teacher criticizes, explicitly stating that the answer is incorrect; teacher accepts, acknowledging that a student has responded. The Sadkers found that boys were far more likely to receive praise or remediation from a teacher than were girls. The girls were most likely to receive an acknowledgement response from their teacher. (Sadker, 1994) These findings are confirmed by a 1990 study by Good and Brophy that noted that teachers give boys greater opportunity to expand ideas and be animated than they do girls and that they reinforce boys more for general responses than they do for girls. (Marshall, 1997) Gender bias is also taught implicitly through the resources chosen for classroom use. Using texts that omit contributions of women, that tokenize the experiences of women, or that stereotype gender roles, further compounds gender bias in schools curriculum. While research shows that the use of gender-equitable materials allows students to have more gender-balanced knowledge, to develop more flexible attitudes towards gender roles, and to imitate role behaviors contained in the materials (Klein, 1985) schools continue to use gender-biased texts: Once teachers have recognized their gender-biased behaviors, they need to be provided with resources to help them change. In their study focusing on how the effects of a gender resource model would affect gender-biased teaching behaviors, Jones, Evans, Burns, and Campbell (2000) provided teachers with a self-directed module aimed at reducing gender bias in the classroom. The module contained research on gender equity in the classroom, specific activities to reduce stereotypical thinking in students, and self-evaluation worksheets for teachers. The findings from this study support the hypothesis that female students would move from a position of relative deficiency toward more equity in total interactions. (Jones, 2000) This demonstrates that teachers who are made aware of their gender-biased teaching behaviors and then provided with strategies and resources to combat bias are better able to promote gender equity in their classrooms. However, beyond changing their own teaching behaviors, teachers need to be aware of the gender bias imbedded in many educational materials and texts and need to take steps to combat this bias. Curriculum researchers have established six attributes that need to be considered when trying to establish a gender-equitable curriculum. Gender-fair materials need to acknowledge and affirm variation. They need to be inclusive, accurate, affirmative, representative, and integrated, weaving together the experiences, needs, and interests of both males and females. (Bailey, 1992) We need to look at the stories we are telling our students and children. Far too many of our classroom examples, storybooks, and texts describe a world in which boys and men are bright, curious, brave, inventive, and powerful, but girls and women are silent, passive, and invisible. (McCormick, 1995) Furthermore, teachers can help students identify gender-bias in texts and facilitate critical discussions as to why that bi as exists. Departments of education should be providing mandatory gender-equity resource modules to in-service teachers, and gender bias needs to be addressed with all pre-service teachers. Educators need to be made aware of the bias they are reinforcing in their students through socialization messages, inequitable division of special education services, sexist texts and materials, and unbalanced time and types of attention spent on boys and girls in the classroom. Until educational sexism is eradicated, more than half our children will be shortchanged and their gifts lost to society. (Sadker, 1994). With the emergence of feminist movements and human rights groups, steps have been taken to address gender bias, a historical bias that has pervaded humanity for centuries. The creation and utilization of gender neutral terms and the entrance of men in tradionally females roles and women in male roles has been greeted with mixed feelings. There is still much to be done to correct the imbalance, a st ep which will require the merging and coming together of many social groups that have defiantly kept the barriers.

LSD :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   The book I chose is titled, â€Å"The LSD Controversy.† The author is Maurice S. Trashes, Ph.D. The call number is 615.78 and I read pages 1-50.   Ã‚  Ã‚  Ã‚  Ã‚  The first section of the book I read about deals with terminology. The other section I read about involves the general chemical characteristics of LSD. LSD’s complete name is D-lysergic acid diethylamide tartrate. Its abbreviation comes from the German Lyserg Sà ¤ure Diethylamid. The author goes on to define numerous terms for LSD such as hallucinogen, illusinogen, and fantastica. He then attempts to find the proper term for it. He believes that the term hallucinogen is inappropriate because real hallucinations are very rare. Although it is very widely used, he prefers illusinogen because according to S. Cohen, â€Å"hallucinations† are actually illusion.   Ã‚  Ã‚  Ã‚  Ã‚  As for the general characteristics of LSD, the author asks the question, â€Å"What is LSD?† From a chemical standpoint, LSD is a semisynthetic diethylamide that is prepared from lysergic acid. This is a naturally occurring chemical of the parasitic fungus called ergot. This grows in the seeds of rye and other grasses. Stoll and Hoffman were the first to synthesize it in 1938. Hoffman discovered its effects in 1943 when he accidentally sniffed a few micrograms; he thought he was going nuts.   Ã‚  Ã‚  Ã‚  Ã‚  LSD in a pure form is an odorless, colorless, and tasteless powder that is soluble in water and alcohol. Though it may be hard to detect, it is known as one of the most potent psychedelic drugs in existence. Roughly two pounds of the drug in powder form can supply ten million doses of 100 micrograms each which is sufficient for just about anyone. 100 micrograms is barely even visible!   Ã‚  Ã‚  Ã‚  Ã‚  Once it is has been taken by an individual, it is absorbed rapidly and distributed throughout the body. It has no problem passing through the blood-brain barrier and is almost completely metabolized by the body. It is excreted by the liver in the form of 2-oxy-LSD.   Ã‚  Ã‚  Ã‚  Ã‚  The case of whether or not LSD is addictive is argued in the book next. The reason it is so hard to determine if LSD is addictive or not is because there is no settled definition of addiction. Psychologists speak of psychic or emotional dependence while doctors talk about physical dependence. Then there’s a distinction to be made on whether it’s the drug or the person that is addictive or addicted. To make it easier, the World Health Organization has recognized the ambiguity of the word â€Å"addiction† and came up with the term â€Å"drug dependence in 1965.

Buy Essays Online: Flaws of Society and Man Revealed in Odyssey

Flaws of Society and Man Revealed in Odyssey  Ã‚        Ã‚   Society is formed around morals, but society is ruined by the flaws of the citizens.   Man has come a long way since the time of Homer, yet there are still many blemishes prominent in man, which binds man to society and society to man.   Homer uses Odyssey to address and analyze these flaws of society and man such as man's distrusting spirit, man's survival based on others' misfortune, and man's nature to gain unworthy assistance through pity.   These vices are universal, and no one, not even the immortals, may eliminate them.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the main flaws with man is their distrusting spirit.   Even Odysseus himself, is distrustful of others when others have not yet proven their trust.   Since Calypso has not yet proven her trust to Odysseus, Odysseus does not feel that he should trust her even when her intentions are pure.   Because of his distrust, when Calypso was meant to send Odysseus on his way, he made Calypso take an oath and says, "I will never, notwithstanding what you say, set foot upon a raft till you consent, goddess, to swear a solemn oath that you are not meaning to plot me further woe"(48).   Even with Calypso just being a messenger of the gods, Odysseus still will not put his trust in her.   In order to allow himself to depend on Calypso, he must be assured by the gods that Calypso means no harm.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Along with people having to prove their trust, Odysseus takes away the trust he sets in others and the gods when he is doubtful of himself.   Once Odysseus experiences self-doubt, then he undergoes a mental process in which no one may be trusted.   This can be overcome once a god makes Odysseus believe in himself again.   One of the most prominent ... ...s of mankind.   It is then reasonable to conclude that the immortals themselves have imperfections as well, for if they were perfect then wouldn't they make the mortals perfect too?   If perverted man is dependent on the corrupt gods, then how could society ever be a utopia? Works Cited and Consulted Crane, Gregory , Calypso: Backgrounds and Conventions of the Odyssey,   Frankfurt, Athenaeum 1988. Heubeck, Alfred, J.B. Hainsworth, et al. A commentary on Homer's Odyssey. 3 Vols. Oxford PA4167 .H4813 1988. Homer (Translated by Robert Fagles. Preface by Bernard Knox). The Odyssey. New York: Viking Penguin, div. of Penguin Books, Ltd. 1996. Rengakos, Antonios. Homertext und die Hellenistichen Dichter. Hermes. Einzelschriften, Heft 64. Stuttgart, F. Steiner, 1993. Van der Valk, Marchinus. Textual Criticism of the Odyssey. Leiden: A.W. Sijthoff, 1949.

Introduction of Advertising

Principle of Advertising Lecture 01 Introduction of Advertising Prepared by Samantha Chow What is Advertising? Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. zagbook. com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. zagbook. com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. zagbook. com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. zagbook. com/Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. zagbook. com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. zagbook. com/ What is Advertising? It is the â€Å"non-personal† communication of information usually paid for What is Advertising? Persuasive in nature about Product Service Through various media ATL vs BTL ATL Advertising †¢? ATL = Above the line †¢? Conventional in Nature †¢? Mass media (TV, radio & print) to promote brand †¢?Non-personal to customers †¢? Make use of current traditional media – TV, newspaper, magazine, radio, outdoor BTL Advertising †¢? BTL = Below the line †¢? Less conventional †¢? Direct mail, Public relations, sales promotions †¢? Using highly targeted lists of names to maximize the response rate †¢? Touch and feel product ? brand recall Available Media TVC Print Newspaper Weekly Magazines Non-weekly magazines Airport Bus Body Bus shelter Cinema First Vision In-store PromotionWhat is Marketing? What is Marketing? It is the process by which companies create customer interest in goods or services. What is Marketing? It generates the strategy that underlies sales techniques, business communication, and business development. End of Lecture 01 Thank you 😀 Resource from: Marty Neumeier, Zag: The Number One Strategy of High-Performance Brands [http://www. zagbook. com/] Prentice Hall, 2007, I ntegrating advertising, promotion and market communication

An Assessment of the Impact of Corporate Social Responsibility

Universal Journal of Marketing and Business Research Vol. 1(1) pp. 017-043, May, 2012 Available online http://www. universalresearchjournals. org/ujmbr Copyright  © 2012 Transnational Research Journals Full Length Research Paper An assessment of the impact of corporate social responsibility on Nigerian society: The examples of banking and communication industries Adeyanju, Olanrewaju David Department of Financial Studies Redeemer’s University, km 46, Lagos Ibadan Expressway Mowe, Ogun State E-mail: [email  protected] om, Tel No. : 07037794073 Accepted 30 January, 2012 In the Nigerian society, Corporate Social Responsibilities [CSR] has been a highly cotemporary and contextual issue to all stakeholders including the government, the corporate organization itself, and the general public. The public contended that the payment of taxes and the fulfillment of other civic rights are enough grounds to have the liberty to take back from the society in terms of CSR undertaken by oth er stakeholders.Some ten year ago, what characterized the Nigerian society was fragrant pollution of the air, of the water and of the environment. Most corporate organizations are concerned about what they can take out of the society, and de-emphasized the need to give back to the society [their host communities]. This attitude often renders the entire community uninhabitable. A case in mind is the Niger Delta area of Nigeria.This translated to negative integrity and reputation on the part of corporate identity as people perceived this as exploitation and greed for profitability and wealth maximization within a decaying economy of Nigeria. However, the general belief is that both business and society gain when firms actively strive to be socially responsible; that is, the business organizations gain in enhanced reputation, while society gains from the social projects executed by the business organization.In modern day however, having seen the benefits and average favorable pay-back period of their investment in CSR, corporations are now seriously involved in this project, which had impacted in the society wonderfully and profitably. This study is therefore, intended to consider the imperative and benefits of CSR on the Nigeria society. The perceived gap supposedly created is harnessed and investigated for possible resolution, using the banking and communication industries as a case study. The research approach is both descriptive and analytical.Data collected for this study are from both primary and secondary sources, relying heavily on the relevant information available from both banking and communication sectors, and other sources. Tests were conducted using both regression and correlation analysis. The regression result reveals a strong and significant relationship between CSR and Societal Progress such that the relationship between CSR and Societal Progress is statistically significant. It is thus conclusion that CSR plays a significant role in Societal Pr ogressiveness in terms of environmental and economic growth.The study recommends that, while improvement in the depth of participation by banking and telecommunication industries in economic and environmental development is desirable, they are encouraged to close ranks and forge common interest in addressing certain social responsibilities, especially those bothering on security and technological advancement of the polity. Keywords: Corporate Social Responsibility, societal Progressiveness, Banking, Communication, Environment.INTRODUCTION At an earlier point in history, societal expectations from business organizations did not go beyond efficient resource allocation and its maximization. But today, it has changed and modern business must think beyond profit maximization toward being at least socially responsible to its society. Today’s heightened interest in the role of business in society has been promoted by increased sensitivity to the 018 Univers. J. Mark. Bus. Res. aware ness of environmental and ethical issues.It means our society has become increasingly concerned that greater influence and progress by firms has not been accompanied by equal effort and desire in addressing important social issues including problems of poverty, drug abuse, crime, improper treatment of workers, faulty production output and environmental damage or pollution by the industries as it has overtime been reported in the media. It is therefore very essential for all to realize that public outcry for increased social responsibility will not disappear if business organizations fail to respond to the challenges these had posed for the society.In view of the perceived information gap, it is therefore worthwhile collating and aggregating in a more organized manner, the contributions of Nigerian corporations [using banking and communications industries as a focus] to the well-being of the society. This is necessary if only to show, in a graphic and mathematical ways that the indus tries seriously identify with the aspirations of the communities and the general public. In the early years of this century, two Americans independently and without knowing of each other were among the first businessmen in the world’s history to initiate major community reforms.Andrews Carnegie preached and financed the free public library. Julius Rosenwald fathered the country farm agent system and adopted the infant 4-H CLUBS. Carnegie was already retired from business and one of the world’s richest men. Rosenwald who had recently bought a near bankrupt mail order firm called Sear Roebuck and Company, was only beginning to build both his business and fortune. The two held basically different philosophies. Carnegie believed that the sole purpose of being rich is to be a philanthropist, that is, the â€Å"social responsibility of wealth†.Rosenwald believed that you have to be able to do good to do well, that is, the â€Å"social responsibility of business†. J. Irwin miller of the Cummins Engine Co. Ltd in Columbus, Indiana, has systematically used corporate funds to create a healthy community which, at the same time is a direct, though intangible investment in a healthy environment for his company. Miller specifically aimed at endowing his small industrial town with the ‘quality of life’ that would attract to it the managerial and technical people on whom a big high-technology business depends.Only if business and particularly Nigerian business learns that to do well it has to do good, can we hope to tackle the major challenges facing developing societies today. The economic realities ahead are such that ‘social needs’ can be financed increasingly only if their solution generates commensurate earning which precisely is what business is known for. We can actually say firms involved in Corporate Social Responsibility are actually not regretting because of the increase it has made on their sales leading to pro fit and how they have impacted the environment.The significance of corporate social responsibility as a vital tool for the societal progressiveness cannot be over emphasized. This can be seen from the points of view of showing concern for the welfare of the community in order to reap peace, competent and cheaper manpower, a platform for a better community; by making the host community worthy of livelihood in terms of infrastructural development; and by boosting their image, reducing advert cost, gaining an edge over competitors, and making your name as a firm an household name in the society.Theoretical and Conceptual Framework Overview of The Concept of Corporate Social Responsibility The Bali Roundtable on developing countries in 2002 recognized the business sector as a primary driver of economic development and the World Summit For Sustainability identified business involvement as critical in alleviating poverty and achieving sustainable development. Corporate social responsibili ty has to do with an organization going out of his way to initiate actions that will impact positively on its host community, its environment and the people generally.It can be seen as a way of acknowledging the fact that some business fall outs have adverse effects on the citizens and society and making efforts to ensure that such negative impact are corrected. Posk, et al (1999) as a matter of fact, believe that corporate social responsibility means that a corporation should be held accountable for any of its actions that affect people, communities, and its environment. It implies that negative business impacts on people and society should be acknowledged and corrected, if possible.It may require a company forgoing some profits if its social impacts are seriously harmful to some of its stakeholders or if its fund can be used to promote a positive social good. Definition of Corporate Social Responsibilities There are a myriad of definitions of Corporate Social Responsibilities [CSR ], each considered valuable in their own right and designed to fit the specific organization. The majority of definitions integrate the three dimensions to the concept, that is, economic, environmental and social dimensions.CSR had also been commonly described as â€Å"a demonstration of certain responsible behavior on the part of public and the private [government and business] sectors toward society and the environment†. Business for Social Responsibility (BSR), a leading Global Business partner, in a Forum held in 2006 defined Olanrewaju 019 CSR as achieving commercial success in ways that honors ethical values and respect people, communities, and the natural environment. For BSR, CSR also means addressing the legal, ethical, commercial and other expectations society has for business, and making decisions that fairly balance the claim of all key stakeholders.In its simplest terms, it is: â€Å"what you do†, â€Å"how you do it† â€Å"and when and what you sa y†. In this sense, CSR is viewed as a comprehensive set of policies, practices and programmes that are integrated into business operations, supply chain, and decision making processes throughout the company and wherever the company does businesses that are supported and rewarded by top management. It also includes responsibility for current and past actions as well as future impacts. The issues that represent a company’s CSR focus vary by business, size, sector and even geographical region.It is seen by leadership of companies as more than a collection of discrete practices or occasional gestures or initiatives motivated by marketing, public relations or other business benefits. Also, the World Business Council on Sustainability Development, 1998 described CSR as â€Å"the continuing commitment by Business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large†. CSR is the concept that an enterprise is responsible or accountable for its impact on all relevant shareholders† [European Union, 2006]. According to Macmillan [2005], â€Å"CSR is a term describing a company’s obligation to be accountable to all its stakeholders in all its operations and activities. Socially responsible companies will consider the full scope of their impact on communities and the environment when making decisions, balancing the need of stakeholders with their need to make a profit†. â€Å"CSR is concerned with treating the stakeholders of the firm ethically or in a socially responsible manner.Since stakeholders exist both within a firm’s and outside a firm, hence, behaving socially and responsibly will increase the human development of stakeholders both within and outside the corporation† [Clarkson, 1995]. A reputable author, Kenneth Andrews Steiner (1977) defined Corporate Social Responsibilities (CSR) â€Å"as the intelligent and objective concern for the welfare of the society that retains the individual and corporate behavior from ultimately destructive activities, no matter how immediately profitable nd leads to the directions of positive construction of human betterment†. As an improvement on the above definitions, Koontz and O’Donnell (1968) defined social responsibility as the personal obligation of everyone, as he acts in his own interests, but he must always have due regard that his freedom does not restrict others from doing the same thing. He further noted that a socially responsible individual or organization will obey the laws of the land because the rights of others are at stake.In emphasizing the ecological conceptualization of social responsibility, Buchholz (1991) noted that any good definition of social responsibility must contain if not all, most of the following; Responsibility that: †¢ goes beyond the production goods and services at a prof it. †¢ helps in solving important social problems those that the organization are responsible for creating. †¢ makes corporations have greater constituency than stockholders alone †¢ makes corporations have great impacts that goes beyond marketplace transactions, and †¢ makes corporations serve a wider range of human values that can be captured by a sole focus on value.CSR can therefore be referred to as decisions and actions taken by organizations for reasons at least, particularly beyond the organization’s direct economic or technical interest. For many corporate bodies giving to charities is a struggle really, their objective do not usually build-in the strategic need to support the communities that they serve. The focus totally is to maximize profit or financial returns. The thrust of their arguments centre around balancing their obligations to stakeholders, especially the shareholders.Corporate social responsibilities should be strategic no doubt. Eng aging in strategic philanthropy is done by even the best corporate bodies in the world. It should however have an underlying compassionate foundation. There should be a symbiotic relationship between corporate organization and the host communities, a sort of on-going reconciliation between the organization’s economic orientations. There should be an unwritten â€Å"social contract†, so that it should not be forced responsibility like Education Trust Fund tax but a voluntary social service based on the needs of the community.Socially responsible business practice implies that CSR is the social practice where the corporation adapts and conducts discretionary business practices and investments that support social causes to improve community well-being in order to protect the environment. Key distinctions include focus on activities that are discretionary, not those that are mandated by laws or regulatory agencies or are simply expected, as with meeting moral standards.Com munity is interpreted broadly to include employees of the corporation, suppliers, distributors, non-profit and public sector partners as well as members of the general public. And well-being can be referred to health and safety as well as psychological and emotional needs. It is also about capacity building for sustainable livelihoods, respect for cultural difference and finds a business in building the skills of employees, the community and the government. Indeed it is about business giving back to society. 020 Univers. J. Mark. Bus. Res.Generally speaking, Corporate Social Responsibility, whether in the banking sector or otherwise refers to: A collection of policies and practices linked to relationship with key stakeholders, values, compliance with legal requirements, and respect for people, communities and the environment. The commitment of business to contribute to sustainable development According to the European Commission, CSR involves companies integrating â€Å"social and environmental concerns into business operations and in their interaction with stakeholders on a voluntary basis†.The key to this definition lies in the word â€Å"voluntary†. According to Nigeria Social Enterprise Reports Vol. 2, CSR is generally understood to be the way a company achieves a balance or integration of economic, environmental and social imperatives while at the same time addressing shareholders and stakeholders expectations. It went further to say that CSR is generally seen as the contribution of business to sustainable development which has been defined as â€Å"development that meets the needs of the present without compromising the ability of the future generations to meet their own needs†.In Nigeria, the federal Executive Council (FEC) on Wednesday May 2008 approved the development of a CSR policy for the country, to instill ethical behavior in Nigerian Businesses. The minister of National Planning Commission, Dr Sanusi Daggash, who gave detail s of the memorandum, said it referred to the adoption of responsible business practices by organizations, to improve the society at large’’. He said the policy would include â€Å"beyond law commitment† and activities that would necessitate an expectatation to ‘give back’ to the society.He reiterated that the policy would ensure corporate governance and ethics, health and safety, human rights, human resource management, anti-bribery and anticorruption measures. One reckons that the policy formulators will take note of similar global policies that might point Nigeria in the direction of developing a viable CSR policy. Carrol’s Pyramid of Corporate Social Responsibility Although no single commonly accepted definition had been ascribed to the subject, which had evolved since 1970s, Archie B.Carroll had said that â€Å"there had been economic, ethical, legal and philanthropic aspect to the subject†. Therefore, one of the most used and quot ed model is the Carroll’s pyramid of CSR, 1991. Carroll considers CSR to be framed in such a way that the entire range of business responsibilities is embraced. These four responsibilities can be illustrated as a pyramid. The economic component is about the responsibility to profit which serves as the base for the other components of the pyramid. With regard to the legal aspect, society expects organizations to comply with the laws and regulations.Ethical responsibilities are about how society expects organization to embrace values and norms even if the values and norms might constitute a higher standard of performance than required by law. Philanthropic responsibilities are those actions that are expected from a company as a good corporate citizen. Implicit Versus Responsibility Explicit Corporate Social Matten and Moon (2004) presents a conceptual framework for understanding corporate social responsibilities the, ‘implicit’ versus the ‘explicit’ co rporate social responsibilities.Explicit CSR is about corporate policies with the objective of being responsible for what the society is interested in. Explicit CSR can for example be voluntary, self-interest driven corporate social responsibilities policies and strategies. Implicit CSR is a country’s formal and informal institutions that give organizations an agreed share of responsibility for society’s interests and concerns. Implicit CSR are values, norms and rules which result in requirements for corporations to address areas that stakeholders consider important. Business associations or ndividual organizations are often directly involved in the definition and legitimization of this social responsibility requirement. The Three Components of Sustainability – The Triple Bottom Line Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs (World Commission on Enviro nmental and Development, 1987) The triple bottom line is considering that companies do only have one objective, profitability, but that they also have objectives of adding environmental and social value to society (Crane and Matten, 2004).The concept of sustainability is generally regarded as having emerged from the environmental perspective is about how to manage physical resources so that they are conserved for the future. Therefore, economic sustainability is about the economic performance of the organization itself. A broader concept of economic sustainability includes the company’s impact on the economic framework in which it is embedded. The development of the social perspective has not developed as fast as the environmental and economic Olanrewaju 021 perspectives. The key issue in the social perspective on sustainability is that of social justice.It can be seen from above that economic and environmental sustainability involved in the concept of externalities is mostly engendered in the importance placed by comparatives in the concept of social responsibilities. The European Foundation for Quality Management [EFQM] defines CSR as â€Å"a whole range of fundamentals that organizations are expected to acknowledge and to reflect in their actions. It includes among other things respecting human rights, fair treatment of the workforce, customers and suppliers, being good corporate citizens of the communities in which they operate and conservation of natural environment†.These fundamentals are seen as not only morally and ethically desirable ends in themselves and as part of the organization’s philosophy; but also as key drivers in ensuring that society will allow the organization to survive in the long term, as society benefits from the organization’s activities and behavior† (The EFQM Framework For Social Responsibility, 2004). CSR is the concept that an organization needs to consider the impact of their operations and busi ness practices on not just the shareholders, but also its customers, suppliers, employees, members of the community it operates in, and even the environment.It is a way of saying thank you and expressing appreciation to all stakeholders in the business. It is a conscious effort to give back to the society in which the corporation has benefitted immensely. Characteristics of Corporate Social Responsibilities The European Foundation for Quality Management [EFQM] presents some common characteristics for CSR which are: †¢ Meeting the need of current stakeholders without compromising the ability of future generations to meet their own demand. †¢ Adopting CSR voluntarily, rather than as legal requirement, because it is seen to be in the long-term interests of the organization. Integrating social, environmental and economic policies in day to day business †¢ Accepting CSR as a core activity that is embedded into an organization’s management strategy. The three dimensi on of CSR with specific examples of areas particular to each dimension are: Economic Responsibility Integrity, corporate governance, economic development of the community, transparency, prevention of bribery and corruption, payments to national and local authorities, use of local suppliers, hiring local labour and similar areas.Social Responsibility Human rights, training and developing local labour, contributing expertise to community programs and similar areas. Environmental Responsibility Precautionary approaches to prevent or minimize adverse impacts support for initiatives, promoting greater environmental responsibility, developing and diffusing environmentally friendly technologies and similar areas. Lohman and Steinholtz (2004) view the CSR concept as a combination of three separate agendas, namely Corporate Sustainability, Accountability and Governance.Corporate Sustainability derives from the United Nation meeting in Rio de Janeiro in 1992 and the Agenda 21. This refers to how we address and balance the social, economic and environmental areas in the world so that our long term survival is not threatened. Corporate Accountability focuses on the credibility of the organization and is used in situations where discussions are held about the ability of the organization to manage. Corporate governance is used in the discussion about how an organization is being run. It deals with transparency and in the long run trustworthiness.Bowen (1953) defined it as the obligation of business men to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of objectives and values of the society. A number of studies have been carried out on CSR since the idea was floated in the twentieth century. For, example, a Business week/Harris poll (1993) revealed that U. S. top-level corporate executives (69% of those polled) and MBA students (89%) believed that corporations should be more involved in solving crucial problem s.Also in a study of 107 Europeans corporations, majorly of the chief executives cadre surveyed agreed that addressing social issues, such as substance abuse, health care and education, was needed (Mathison, 2003). Business in any society needs to take responsibility, for every decision that is made, every action that is taken, must be viewed in the light of that kind of responsibility. Social responsibility requires business organizations to balance the benefits to be gained against the costs of achieving those benefits.There is the general belief that both business and society gain when firms actively strive to be socially responsible. While business organizations gain in enhanced reputation, society gains from the social projects executed by the business organization. In the early 1970s, companies began to appreciate community service as a way to improve their images, internally and externally, as well as to serve the 022 Univers. J. Mark. Bus. Res. communities in which the busin ess operates. A study carried out by the National Volunteer Centre in U. S. n 1977 shows that more than 1,100 major U. S. corporations had established structured activities to involve their workers in community volunteerism by 1990. A survey of 180 leading U. S. companies found that 79% of them had volunteer programmes. Also, a study conducted by IBM and the graduate of School of Business at the University of Columbia in 1994 showed a clear link between volunteerism and return on assets, return on investments and employee productivity. A company with a strong community involvement programme is likely to score high in profitability and employee morale.Social responsibility should, in fact, reflect cultural values and may differ in forms from one society to the other. What is socially acceptable in Japan may differ in forms from that of Germany, Brazil or Indonesia. Japanese firms have proved themselves models citizens on many dimensions of Corporate Social Responsibility. Their suppo rt of local community activities and other philanthropic endeavours have led to increased goodwill in the communities where they operate.The firms help society in areas directly related to the operations of the business. A survey conducted by the Japanese External Trade Organisation (JETRO) in 1997 shows that approximately 80% of Japanese affiliated operations in the United State which were covered by the survey engaged in corporate philanthropy. Making cash contributions was the most common form of philanthropy (about 91%). Community development and education were the primary beneficiaries of cash donations and encouragement of employee volunteerism was up to 36% from 1992.Over 95% of responding organizations maintained or increased both cash donations and other philanthropic activities since the last survey in 1992. Being socially responsible by meeting the public’s continually changing expectations requires wise leadership at the top of the organization. Miles (1987) obser ved that â€Å"corporate leaders who possesses this kind of social vision believe that business should help create social change rather than block it. With such attitude, they know that their own company will have a better chance of surviving in the turbulent social currents of today’s world†.Frooman (1997) further observed that companies which are socially responsible are guided by enlightened selfinterest, which means that they are socially aware without giving up their own economic self interest. Profit are the reward for the firm as it continues to provide true value to its customers, to help its employees to grow, and to behave responsibly as a corporate citizen. An emphasis on social responsibility can attract customers. A poll conducted by Opinion Research Corporation shows that 89% of purchases by adult are influenced by a company’s reputation. Social responsibility also benefits ompanies by enabling them to recruit a high quality labor force. The reputa tion of the firm and the goodwill associated with socially responsible actions attract talented prospective employee, that is, people seeking an employer for whom they would be proud to work. At Cadbury Nigeria plc, the concept of CSR is seen as a continuing commitment by business to behave ethically in ways that will contribute to economic development of the nation. It is also expected to improve the quality of life of not only the company’s workforce and families but also that of the local community as well as the society at large. Business Day, Newspaper, 13th October, 2003) Over the last decades there has been an apparent shift from adopting more responsible business practices as a result of regulatory citations, consumer complaints and special interest group pressures, to proactive research exploring corporate solutions to social problems and incorporating new business practices that will support these issues. This shift has been due to: †¢ increasing evidence being documented and shared, demonstrating that socially responsible business practices can actually increase profits. the fact that in our global market place, consumers have more options and can make choices based on the criteria beyond product, price and distribution channels. Research emphasized that consumers are also basing their purchase decisions on reputation for fair and sustainable business practices and perceptions of commitment to the community’s welfare. †¢ the fact that Investors and other stakeholders may also be the driving force with increased public scrutiny and use of more sophisticated pressure tactics, including use of technology and power of internet. Interest in increased worker productivity and retention which has turned corporate heads towards ways to improve satisfaction and well being. (Cocacola bottler in South Africa launching an HIV/AIDS prevention program in the work place). †¢ Technology and increased third party reporting having been giv en increased visibility and coverage of corporate activities, especially when things go wrong, as with current corporate scandals that have made the public more suspicious of business creating the need for business to put a positive shine on their activities.This is even more critical today with instant access to twenty four (24) hours news channel such as CNN outline news articles and e-mail alerts. †¢ The bar for full disclosure appears have been raised, moving potential customers from a â€Å"consumer beware† attitude to an expectation that they will be fully informed as regards practices including product content, sources of raw materials and manufacturing processes. Advocate of CSR argues that companies with good social and environmental records will perform better in the long run than those that do not behave responsibly. This is because customers will like to patronize anyOlanrewaju 023 company with good social and environmental records more than companies without such records as they will be seen to have identified with the community. It has been argued that since Corporate Social Responsibility can enhance a company’s image, it raises the question of whether or not CSR was embarked upon solely for corporate self interest, company or their chief executives may be politically motivated when making corporate donations. But Black (1989) objecting to this self interest motive maintains that in CSR, the company giving funds does not attempt to gain any advertising benefit or undue identification.The company is contented with the belief that CSR is good business. Responsibilities of a firm To achieve set objectives, every firm owes various duties to all the stakeholders, and these must be fulfilled. These responsibilities are discussed below: †¢ Duty to protect the well-being of people in its environment. A firm’s primary duty is to protect the well being of those living in its environment; its operations or practice. For examp le, a firm wishing to carry out banking business must first be incorporated under the Companies and Allied Matter Act (CAMA), 1990 and then valid licence from the governor of the Central Bank of Nigeria (CBN).Its operations should be in line with the provisions of the Bank and Other Financial Institutions Acts (BOFIA), 1991, the CBN Act, the Nigerian Deposit Insurance Corporations (NDIC) Acts, the Money Laundry Act 2004 and other banking laws. †¢ The firm should produce goods and services that are not harmful to the people. A manufacturing company should not produce goods that may cause death to people. Similarly, in the course of maximizing profit, a bank should not finance illegal projects, say, provide finance for the illegal purchase of ammunition, or abeit illegal transfer by unpatriotic citizens or politicians. A firm should not deceive others. Deception, in this way, can take various forms, namely; failing to include all the required quantities and quality materials for producing a particular product, but may still indicate on the package that the normal quality were involved; colluding with the external auditor to render false financial statements to shareholders, regulating authorities and members of the public, with a view to declaring false profit; preparing two sets of accounts or returns, i. e. ccurate and false accounts, and sending the false one to the regulatory authorities and the accurate one to the shareholders, to conceal some facts in the course of bank supervision and examination. †¢ An organization should enter into fair binding contract with its customers, creditors, employees, suppliers etc. all terms and conditions of the contract should be well stated by the firm and well understood by the parties concerned. It is important for a firm to discharge its duties under the contract at all times.For example, a customer granted credit facility should be allowed to repay under the agreed terms and conditions for which the loan was granted. †¢ Duty to make reasonable return to shareholders in accordance with the level of investment. The ordinary shareholder takes the highest risk in business, hence it is the duty of management of a company to utilize the resources of the company effectively to generate profit, the bulk of which should go to the ordinary shareholder.The firm should ensure that the market price of the company’s share is attractive to the public. When this is done, the owner’s economic welfare is maximized through high return on capital usually reflected on the market price of shares of the company. †¢ Duty to minimize harmful effect of substance. In the course of doing business, firms are bound to engage in activities whose effects may be harmful or distasteful to the members of the organization and the public.For example, hospital, police, radio, and television stations, telecommunication business provide twenty-four hours service to their customers and client, an indica tion that the employees of these organizations must be on duty every hour of the day. To be effective and efficient, there is need for shift duty. Although coming to work at night or very early in the morning might not be palatable with all employees, this is in evitable; thus, a fair compensation, in terms of shift hazards and inconvenience allowances, should be paid to the employees concerned. This will strengthen their commitment.Similarly oil and gas industries should pay high compensation to the people living in the area where oil and gases are produced, as this could compensate for the environment degradation of the area and other problems encountered by the people living in the community. Also bank staff that work outside the normal banking hours should be paid compensation allowance. †¢ Duty to pay reasonable salaries and wages to the employees. It is the duty of the firm to use the revenue generated from its business activities to pay fair and reasonable compensation i n the forms of salaries and allowances to workers.This should be commensurate with the services rendered. However, it will be unethical, unfair and an act of irresponsibility for a firm to ask the workers to perform task that will expose them to serious danger, risk, or unprofessional practices, all in the interest of robust salaries and allowances. For example, a situation where banks set unachievable deposit targets for staff by employing ‘beautiful’ ladies and ‘handsome’ men to run after money-bags to attract deposits. This encourages fraud and prostitution.A staff that fails to meet the target knowing full well that he would be sacked might resort to stealing to raise more funds or resort to prostitution. In like manner, a firm that pays reasonable returns on capital will enjoy continuous investment of shareholders. †¢ Duty to use part of the firm’s profit to provide 024 Univers. J. Mark. Bus. Res. amenities that promote the common good of t he community in which it operates. †¢ Duty to embark on projects that brings about the expansion and improvement in the company’s operations.Firms that expand create additional employment opportunities to the community, and this will lessen crime rates. Similarly goods are made available at affordable prices, thereby meeting the needs and satisfaction of the consumers. This encourages good standard of living of people in the community. †¢ Duty to honor obligations to the government in terms of payments of taxes an levies, thereby making fund available to the government to provide infrastructure facilities and meet the recurrent expenditures with a view to promoting national development.Social responsibility to stakeholders An organization should fulfill its social responsibilities to the following stakeholders for it to achieve its set objectives. For instance, using a Bank as a case study, the stakeholders will include: a. Customers market prices of the shares of t he bank in the stock market; †¢ Ensuring safe investments through good and sound management to prevent distress; †¢ Issuing bonus share from time to tome; †¢ Keeping the shareholders informed of the bank’s performances through annual general meetings, newsletters and information bulletins. . Employees †¢ Offer efficient services †¢ Make savings and withdrawals of money less time consuming by reducing the waiting time; †¢ Ensure adequate liquidity so that cash withdrawals is met promptly; †¢ Pay competitive rate of interest on saving and deposit, in line with the CBN‘s credit and monetary guidelines; †¢ Charges reasonable interest rates and commissions; †¢ Ensure safety of deposit so much so that the customers can deposit his money in the bank and go to sleep; †¢ Provide a conducive environment for banking activities, e. g. pacious and well ventilated banking hall, security for valuables and vehicles within the bank premi ses’ and †¢ Make secret of the affairs between the bank and customers to protect the interest of the customers. b. Shareholders †¢ Provide a conducive working environment i. e. make available modern working tools and equipment, ventilated offices, good infrastructure, decent and official cars, health and safety equipment at the workplace etc; †¢ Pay competitive salary remuneration commensurate with the level of commitment †¢ Offer opportunities for career development, e. . inducement for taking professional examination; †¢ Train and develop employees through continuous learning at seminars, conferences, workshop, with the view to update their knowledge base, to meet rapid changes in the banking environment. ; †¢ Keep employees adequately informed on the policies, procedures and rules relating to day-to-day banking operations. This can be done through newsletters, bulletins, meetings, etc; †¢ Involve employees in decisions affecting them, to ensure their total commitment and loyalty; †¢ Maintaining equal opportunities among employees, i. . there should be no preferential treatment or favourism; †¢ Establish clear cut bargaining and grievance procedures that will be known and followed by all employees. d. Government †¢ Being a responsible corporate entity or citizen, provide credit facilities to various sectors of the economy, with a view to ensuring the economic development of the country; †¢ Comply with the laws and regulations rescribed by regulatory authorities like the Central Bank of Nigeria, the Nigeria Deposit Insurance Corporate, etc; †¢ Assist government in funding and promoting social activities, such as sponsoring sports programmes, contributions towards combating diseases e. g. AIDS, etc. e. The Public If banks are to guarantee continuous investment of their shareholders, they have the duty of: †¢ Ensuring effective performance by utilizing the capital invested in the bank to ma ximize profit. †¢ Paying good dividends, i. e. reasonable returns commensurate with the capital investment.Maximizing the owner’s wealth by ensuring good . Banks are socially responsible to the banking public, in general, and members of the community in which they are situated, in particular, in the following ways: Olanrewaju 025 †¢ Development of the environment through provision of basic facilities like good drinking water, donations to development associations, bringing banking services to the rural areas, indigenous lending, etc. †¢ Creation and maintenance of employment opportunities to qualified members of the community. This encourages loyalty, commitment and cooperation from the community. Participation in community activities, such as donations to community to celebrations, awarding scholarship to deserving members of the community, etc, and †¢ Using the skills of employees to develop charitable goods and services. MODERN CORPORATE SOCIAL RESPONSI BILITY Modern CSR was born during 1992 Earth Summit in Rio de Janeiro when United Nations sponsored recommendations on regulation were rejected in favour of a manifesto for voluntary self-regulation put forward by a coalition of companies called the World Business Council for Sustainable Development (WBCSD).Its version of events was endorsed by the US, the UK and other Western governments. The British government for example, is still a vocal supporter of voluntarism. Such resistance to regulation seem to have left the worst corporate abusers effectively unrestrained and the victims of their actions adequate means of redress. Whatever responsible initiatives companies choose to carry out on their own behalf binding international standards of corporate behavior must be established to guarantee that the rights of people and the environment in developing countries like Nigeria are properly protected.It is hence recommended that there should be international regulation backed up by natio nal legislation, to ensure the enforcement of real social responsibility on the corporate world. Introducing the threat of prosecution and legal action with resulting detailed disclosure of company documents would create powerful incentives for companies to behave responsibly.At a national level, Government should †¢ Adopt new laws to make corporate social and environmental reporting and disclosure mandatory for British companies including the disclosure of payments to overseas government, information on the social and environmental impact of overseas operations and details of legal actions against companies. †¢ Frame new responsibilities for companies directors to give them a ‘duty of care’ for communities and their environment, making them legally accountable for the actions of their companies overseas. Change the law to enable people harmed by British companies’ overseas operations to seek redress in UK court and to provide the resources to enable th em do so. What Drives Corporate Social Responsibilities Defending public image If companies behave improperly, they can be got at through the court of international public opinion. The first CSR initiatives were a response to public pressure and media exposure of poor company behavior. CSR was supposed to show that companies were capable of cleaning up their act. Prof.Michael Porter of the Harvard Business School argues that CSR is all defensive effort, a PR games in which companies primarily react to deal with the critics and the pressure from activists. Attracting investors companies that proactively engage with sustainable development agenda and its advocate in the investment world should generate support, interest and understanding among investors. This will ultimately ascribe a premium to share price. CSR makes companies attractive to both mainstream investors and to the fast growing ethical-investment sector.Many investors now believe that social and environmental riskmanageme nt improves a company’s market value in the long term. Permission to operate CSR has, of late become a vital component in companies’ effort to gain approval for projects carrying significant political and social risks. Lobbying against regulations â€Å"one of the key functions of CSR is to enable further deregulations by pointing to the involvement of business in ethical and sustainable activities and to indicate that multi-stakeholder dialogue with civil society obviates the need for binding regulation† (David Miller, Sterling Media Research Institute).I believe that companies’ voluntary measures can help improve private-sector behavior. But voluntary activity is no substitute for regulation and there is evidence that companies that espouse voluntary approaches to meeting social and environmental standards are also involved in resisting external regulation, especially by government. Concept of corporate social responsibilities in Nigeria To be able to u nderstand CSR from a Nigerian perspective it is of value to explore the drivers for, and 026 Univers. J. Mark. Bus. Res. the history and development of CSR in Nigeria.The World Business Council for sustainable Development has discussed CSR with business and non-business stakeholders in a number of countries in the world with the objective of understanding local perspectives better and to get different perceptions of what CSR should mean from a number of different societies. (http:www. cecodes. org. co). One important finding in this study was that people were talking about the role of the private sector in relation to a social agenda and they saw that role as increasingly linked to the overall well-being of society.Therefore the chosen priorities differed according to the perception of local needs. The key CSR issues identified in the study included Human rights, Employee rights, Environmental protection, Community involvement and Supplier relations. The book â€Å"Corporate Citize nship in Developing Countries† (Pedersen and Huniche, 2006) contains a chapter about revisiting Carroll’s CSR pyramid from a Nigerian perspective. Most of the research on Carroll’s CSR pyramid has been in an American context and in this report an attempt is made to look on how CSR manifests itself in a Nigerian context.In Nigeria, economic responsibility still get the most emphasis while philanthropy is given second highest priority, followed by legal and then ethical responsibilities. According to the report there are many reasons for this. Firstly, the socio-economic needs of the Nigeria societies in which companies operate are so huge that philanthropy has become an expected norm. Companies also understand that they cannot succeed in societies that fail. Secondly, many Nigerian societies have become dependent on foreign aid and there is an ingrained culture of philanthropy in Nigeria.A third reason, according to the report, is that CSR is still at an early sta ge in Nigeria, sometimes even equating philanthropy. It is important to stress that in Nigeria philanthropy is more than charitable giving. HIV/AIDS is an example where the response by business is essentially philanthropic but clearly in companies own economic interests. The low priority for legal responsibilities is, according to the study, not due to the fact that Nigeria companies ignore the law but the pressure for governance and CSR is not so immense.Ethical perspective seems to have the least influence on the CSR agenda. This is not to say that African businesses are unethical. For example, the King Report in 2003 (http://www. corporate compliance. org) was the first global corporate governance code to talk about ‘stakeholders’ and to stress the importance of business accountability beyond the interests of shareholders. Ajadi (2006), in a conference paper on Corporate Social Responsibility in Nigeria delivered at British Council conference on CSR in Nigeria, 2006, specifies some additional specific drivers for CSR in Nigeria: The failure of centralized, government controlled economy to develop the country †¢ The extraordinary transaction cost to business of corruption and other failures of social capital †¢ The history of conflict and waste in the extractive industry exemplified by the Niger Delta saga †¢ The Nigerian population whose majority is under the age of 25 and is largely ignored despite the fact that they are critical to the survival and future prosperity of business and the country at large. †¢ The potential benefit of a commercially active and productive country of over 140 million potential consumers.The drivers for CSR in the west are to be found within areas such as increased brand value, greater access to finance, a healthier and safer workforce, stronger risk management and corporate governance, motivated people, customer loyalty, enhanced confidence and trust of stakeholders as well as enhanced public im age. These drivers may not necessarily be applicable to Nigerian companies. Most indigenous companies in Nigeria are privately held, family owned and operated. Local consumer and civil society pressures are almost nonexistent and law enforcement mechanisms are weak. (Amaeshi, Adi, Ogbechie and Amao. 006). There are numerous ways of implementing CSR in an organization. CSR practices can address environmental issues, social issues or both. The implementation can be done by integrating CSR in the business or it can be run as a project. Sometimes there are CSR strategies and policies framing the CSR agenda, sometimes there are not. According to world Business Council for sustainable Development (Lohman and Steinholtz, 2003) an active CSR work might include areas such as: †¢ The management of the organization clearly declares its views and obligations towards the society and its stakeholders. The organization develops and implements clear policies. †¢ The organization has rules for purchasing including social and environmental concerns. †¢ The organization reduces its â€Å"ecological footprints†, both in production and in the process of production. †¢ The organization has objectives with regard to environmental and social concerns. †¢ The organization shows an active engagement with regard to the development of its local society. †¢ Consumers are educated on how products ought to be used. †¢ The organization informs about all its different business areas in a transparent manner.For most businesses operating in Nigeria whether small or large, local or national, the transaction cost of operating is often unpredictable. At the heart of this difficulty is the obvious problem of operating in a low trust Olanrewaju 027 economy. For many businesses the cost of paying upfront on cash flow or delayed payment; the difficulty of investing in people development; the challenge of high volume cash transactions are all part of a severely eroded social capital. At the core of this issue is the role of business partnership with government and others to exemplify and model behaviors that restore optimism and improves trust.The challenges that face a business in Nigeria are unique because CSR can probably not be optional in such a climate. In a country where the social, health, education and environmental needs are so prevalent, where government resources are so stretched, where everyday people live on the breadline, business any other way is not only unethical, it is most probably not sustainable. Implementation of corporate social responsibilities in Nigeria Annually, limited liability companies in Nigeria give reports of their social responsibility efforts. These are in four major identifiable areas; viz: a.The immediate environment of the company where the interest of the neighbours of the given companies are taken care of as much as is practicable (Bello, 1988) b. Locating worthy national or state activities to su pport. In this respect, educational, sporting and cultural activities are sponsored by companies as forms of social responsibility. Also, scholarships, training facilities, and other forms of support are often provided for students. c. Responding to major disasters. Such disasters may originate from nature or it may be accidental like the bomb explosion at the Ikeja cantonment on Sunday, January 27, 2002.In the oil industry, there had been several reported cases of oil spills damage farmlands, crops, forests and water. Others like fire, flood, drought and erosion are also responded to. Various types of materials are made available to victims of such disasters. d. Diversification of activities to areas of importance in the nation’s economic development. For example, Guinness plc invested funds in two major eyeclinics in Nigeria, and Texaco Oil Producing and Marketing Company diversified into agricultural activities of cultivating cassava and processing Garri [Cassava flour].Be fore the United Kingdom developed its CSR policy, Gordon Brown, prior to becoming the prime Minister said; today CSR goes far beyond the old philanthropy of the past, donating money to good causes at the end of the financial year and is instead an all year round responsibility that companies accept for the environment around them†¦ now we need to move towards a challenging measure of corporate responsibility, where we judge results not just by the input but by its outcomes: the difference we make to the world in which we live, and the contribution we make to poverty reduction† (Corporate Social Responsibility – A Government Update: www.Csr. gov. uk). There is no doubt the committee saddled with the responsibility of developing a CSR policy for Nigeria will learn from the countries (especially developing ones) that have adopted and are implementing such policies successfully. Prior to the above declaration of the Federal Government, Nigeria did not have a CSR policy . Several companies operating here took the initiative to develop a CSR guideline or code for themselves.It is not out of place for a study to have found that indigenous firms perceive and practice CSR as corporate philanthropy aimed at addressing socio-economic development challenges in Nigeria. This finding confirms that CSR is a localized and socially embedded construct, as the ‘waves’, ‘issues’ and ‘modes’ of CSR practices identified amongst indigenous firms in Nigeria reflect the firms’ responses to their socio-economic context† (Amaeshi et al: 2006) One of the leading telecommunication companies in Nigeria, MTN Nigeria, developed a CSR policy direction document in 2004 in conjunction with a consulting outfit.The company has since gone ahead to establish MTN Foundation to lead its CSR policy implementation locally. A search for Best Practices in Corporate Social Responsibility by indigenous firms in Nigeria by Dotun Atilade, m entioned that elements of social responsibility include investment in community outreach, employee relations, creation and maintenance of employment , environmental responsibility, human rights and financial performance.It is about producing and / or delivering socially and environmentally responsible products and /or services in an environmentally and socially responsible manner while openness, accountability and transparency are some of the new key words covering a vast range of issues. A sustained bench mark for studying CSR practice, as suggested by Moon (2002), emphasizes waves, issues and modes; ‘waves (1) community involvement (2) socially responsible production process and (3) socially responsible employee relations, issues CSR practices emphasizes e. g. nvironmental , education, employee welfare , health and safety and modes through which they are implemented e. g. philanthropy foundation and codes. The result of these activities has been discovered to be shaped by Ni gerian corporate Governance framework and socio-economic conditions as reported in some research on the CSR activities of indigenous companies. The European Union’s Green Paper on CSR defines it as a concept whereby companies integrate social and environment concerns in their business operations and in 028 Univers. J. Mark. Bus. Res. heir interactions with their stake holders on a voluntary base. Mark Maxwell and Siegel (2001) as actions that appears to further some social groups beyond the interest of the firm and that which is required by law while the CSR constructs is a new coinage, it is not a new practice. It could be traced back to such example as the th th Quakers in 17 and 18 Century whose business philosophy was not primarily driven by profits maximization but to add value to the society at large. Business was framed as part of the society and not separate from it.The resurgent interest in the practice provides a fertile ground for different discourses and actors wh ich lends it to multiple and contested. (Moon, 2002). A common strand that runs through most of these studies suggests that meaning and practice of CSR is social culturally embedded. CSR in Nigeria would be aimed towards addressing the peculiarity of the social economic development challenges of the country (poverty alleviation, health care provision, infrastructure development, structure, education, etc and would be informed by social cultural influences (e. g. communalism and charity).This might not necessarily reflect the popular western standard/expectations of CSR (e. g. consumer protection, fair trade, green marketing, climate change concerns, and social responsible investments) etc. At Zenith Bank, Corporate Social Responsibility is not just a buzz word; it’s a way of life. To emphasize this belief Zenith Bank set up Zenith philanthropy, a fully functional department responsible for identifying areas, sectors and causes of the serving of philanthropic aid. Zenith phila nthropy is the channel through which Zenith bank gives back to the society.Zenith bank sees giving back to society as a serious and passionate cause. Today CSR goes far beyond the old philanthropy of the past donating money to good causes at the end of the financial year, but rather, an all year round responsibility that companies accept the environment around them for the best working practices for their engagement in their local communities and for their local communities and for their recognition that brand names depends not only on quality, price and uniqueness but on how cumulatively they interact with companies work force community and environment.There are a lot of damages these companies are doing to the environment like local air pollution such as particulates, and the damage caused by the over-use and pollution of fresh water, the â€Å"social impacts† such as the migration of people driven out of affected areas , the toxic waste heavy waters users like food, drink and clothing companies are releasing into the environment. The aim of this study is to encourage and help investors lobby companies to reduce their environmental impact before concerned governments act to restrict them through taxes or regulations.The companies can give up the excess profit now, if they want a world in which it's possible to make any money at all, later. If we go on failing to put a price on the environment, we'll make the planet uninhabitable. The entire basis for freedom and for a sound economy is that if you want something, you have to pay for it. And right now, we're not paying for the environment, we're taking from it. What happens when the resources we have effectively doled out for free run out?We're already getting an idea with the oceans, where CO2 pollution is making them so acid that it is literally dissolving the shells of shellfish and killing them off. Literally, Nigerian banking industry and telecommunication industry today operate in what can be desc ribed as the â€Å"enemy’s territory†, with hardly any identifiable friend in the polity. Everyone has an axe to grind with them, the fact that they are needed to foster individual and collective business growth notwithstanding.While government sees them as being selfish and responsible for most of the problems of the economy, the regulatory authorities look at them and their operators with suspicion. To the public, employees of banking industry and telecommunication are privileged, over-pampered and over-paid â€Å"cheats† and â€Å"liars† who thrive at the expense of the rest of the society. Banking industry and the telecommunication industry are seen as making â€Å"hugeâ€Å" profits in a depressed economy. In effect, they are milking the economy dry instead of growing it.This perception is in fact miles away from the impression of renowned economist of yester-years. They are believed to foster economic growth in any economy. Adams Smith (1910) left no doubt as to what the role of banks in economic growth should be. However, the allegations leveled against banking and telecommunication industries can never be wished away and these are impacting negatively on